Lotus are joining other prestige and luxury car brands, like Bentley, Lamborghini, Aston Martin, Ferrari and Rolls-Royce in offering a vehicle personalisation service for their customers. Known as ‘Lotus Chapman Bespoke’ in honour of Lotus founders, Colin and Hazel Chapman, the service will stretch from simple things, like special colours, badging and interior trim, to complete one-off builds.
Created in response to what Lotus says was popular demand, Lotus Chapman Bespoke launched in China in April, with the service to be offered through the rest of the world by the end of 2024.
“The story of Lotus is the story of a bespoke carmaker,” said Qingfeng Feng, CEO, Lotus Group. “The first cars were hand-drawn and hand-built at home by Colin Chapman, and that spirit lives on in us today.”…