Every day, at the crack of dawn, Sohail Khan, a progressive farmer from Chittora village in the Raisen district of Madhya Pradesh (MP), sets out on his tractor for his paddy fields, wading through the slush created by a surplus monsoon. For the past five years, ever since branded rice companies began making their way to this area to buy produce, Khan has sown rice paddy and reaped the benefits. Khan’s agricultural arsenal includes tractors, heavy-duty hydraulic trolleys, ploughs, drills and sprays, all well maintained and self funded from his farm income. Khan’s pride in his farm, his work and his achievements is palpable: “Even if I had a choice, I wouldn’t do anything else by way of a profession,” he says. At work, Khan oversees the manual weeding process…