‘IF YOU SHOP ONLINE, YOU CAN ONLY EVER HOPE TO OWN SOMETHING, AND AS A BRAND WE WANT TO MAKE OUR AUDIENCE FEEL SOMETHING, LEARN SOMETHING AND, THIS IS THE IMPORTANT BIT, BE PART OF SOMETHING.’ ‘Never doubt that a small group of thoughtful, committed citizens can change the world; indeed it’s the only thing that ever has.’ – US cultural anthropologist Margaret Mead Now it’s foolishly ambitious to talk about changing the world just one year into what is, at the time of writing at least, a blog. However, looking back at these last couple of months, I’m proud of what The Way of Us has achieved, and it’s all thanks to the small group of thoughtful and concerned citizens writing, photographing, styling, illustrating, making mix tapes, playing live…
