GOING green has huge potential to benefit and future-proof the equestrian world financially, environmentally and to attract more young people.
The message came from Ruth Dancer, director at sustainability consultancy White Griffin, at the Horseracing Industry Conference on 30 June. Her messages were clear: why environmental sustainability is crucial for the horse world, and the planet, and how big an opportunity this is.
Mrs Dancer referred to other conversations about diversity and encouraging young people, and young money, into the sport.
“This isn’t a silver bullet, but my goodness, this will help you, because the younger generation are so active in this area,” she said.
“You may say, ‘Not the horsey ones’ – yes, the horsey ones, and the ones not into horses, who you want to be into horses,…
