In today’s fast-paced world, what constitutes a home? Luxury lifestyle brand Visionnaire’s latest campaign, The Art of Belonging, shot by Berlin-based photographer Robert Rieger in Ibiza, reimagines this essential concept with refined sophistication.
MEDITERRANEAN METAMORPHOSIS
Under Eleonore Cavalli’s creative direction, Visionnaire unveils a new campaign featuring a brutalist villa on the Spanish island of Ibiza, designed by architect Antonio Baroncelli—an evolution in luxury living. The residence cascades across three levels, flowing with the natural contours of the hillside on which it sits. Expansive glass walls operate like light membranes, inviting Mediterranean elements indoors. A central patio, modelled after Roman architectural features known as impluvia, channels rainwater into a waterfall linking two outdoor pools.
“We were immediately struck by the island’s character: the power of the sea, of nature, the deep…