Wellness used to be about balance – a bit of movement, a touch of mindfulness. Now? It’s an aesthetic sprint in Lululemons, juggling a Stanley Cup in one hand, and an acai smoothie bowl in the other.
Scroll through Tiktok and Instagram, and you’ll find a carousel of glow-up trends, each with its own aesthetic code and ritual. For example, born out of colder climates, Winter Arc spins the quiet of winter into a time for curated self-reinvention – early gym sessions, 5am alarms, and a brand of solitude that markets itself as healing. Meanwhile, Pink Pilates Princess has emerged as the poster child of soft, performative wellness, clad in pastel activewear, sipping matcha, and perfecting her reformer flow in a sunlit studio. Both trends look different, but the pressure…
