• Pick your platform. While it’s plain annoying on Facebook, posting every work milestone, minor win and new interaction on Linkedin is perfectly acceptable.
• Distil your unique skills into a neat one-liner that clearly explains what you do.
• Standardise your personal branding across your different social media accounts, from your handle to your summary. You should be on Youtube, Linkedin, Facebook, Twitter, Pinterest and Instagram. Also Weibo, Snapchat and Tumblr, if they’re relevant to you.
• Position yourself as an expert by starting a blog, publishing articles on Medium, or answering a question a day on Quora. Build your reputation by offering to give Ted talks in your area of expertise, or volunteering to organise a local Tedx event.
• Follow successful companies and industry leaders (especially on…