When I ›rst heard that I was heading to Bulgaria for the launch of Kenzo’s latest fragrance Flower By Kenzo L’Elixir, my ›rst thought was, “Why Bulgaria?” As it turns out, Bulgaria is home to the Rose Valley, where the main ingredient for this scent (yup, you guessed it – rose) is grown. According to Alberto Morillas, the nose of the new fragrance, Bulgarian roses are simply the best. “Turkish roses tend to smell a bit bitter and Indian roses sometimes smell a bit burnt, due to the hot weather,” he explains. “Bulgarian roses, on the other hand, produce premium rose oil, and the quality is quite consistent every year.”
Here, my adventures in the sprawling ›ower ›elds located 200km away from So›a, the capital of Bulgaria.
About 3,000 ›owers…
