STOCK MERCURY WAS THE GOLDILOCKS OF CAR BRANDS in the mid-Sixties, dedicated to searching for that just right balance of its lineup. The Comet in particular was one of those cars that didn’t quite fit.
It was originally conceived as an Edsel model, but when Ford pulled the plug on its expensive marketing misfire, the Comet’s development was already well underway — and with the Falcon already headed for production, Dearborn’s brass made the Comet a Lincoln-Mercury product.
It had an identity problem from the get-go, unfortunately, as the inaugural model was technically a standalone car, wearing neither Lincoln nor Mercury branding in 1960 or ’61. There were also echoes of the Edsel in its design, as the long, thin taillamps looked an awful lot like the 1960 Edsel’s, but…
