“The hot one’s even hotter!” exclaimed Chevrolet advertising for 1956. Previously sedate and pedestrian, for 1955 Chevrolet had overnight transformed its handsome coupes, sedans, and convertibles into something to be coveted by the young and the young at heart. At the core of that transformation was a 265-cu.in., Turbo-Fire V-8, the start of a legacy that continues to today.
For ’55, Chevrolet dubbed its new eight-cylinder cars “The Hot One,” and for ’56 the automaker trumpeted additional horsepower, including a 240-hp, dual-quad engine, with the above line. So, what did the company say for 1957, when the legendary, fuel-injected, 283-hp 283-cu.in. engine came out? “Sweet, Smooth, and Sassy.”
That almost anticlimactic tag line makes sense from a certain perspective, however. Despite the marketing pull of performance, most buyers of Chevrolets…