YOUR MARCH ARTICLE ABOUT THE Cadillac flower car reminded me of one of my favorite blends of imagery and nomenclature: Superior Coach’s Cadillac flower car, the Coupe de Fleur. It has become practically a generic term. Now model names are legendary among vintage car enthusiasts. Who can’t name the hierarchy of Caprice/Impala/Bel Air/ Biscayne and hopefully remember to add Delray. Getting trickier, if I said Pacific, Panama, Mayfair, and Cavalier, many would recognize these as Packards.
But model names of professional cars are virtually unknown. Due to the clientele, they were understandably much more dignified. Up through 1970, you had hearses named Crown Royale, Memphian, Beau Monde, Knickerbocker, Kensington, Crestwood, Criterion, Park Row, Park Hill, Sovereign, Consort, Paramount, Tiara, Triune, and Olympian, plus Florentine and Embassy flower cars. Not a…