When Studebaker introduced the President luxury line in 1928, it shook up the very notion of what the name Studebaker meant. Efficiently priced, solidly built, and impeccably engineered, Studebakers made their owners look smart. But from 1928 through 1933, Studebaker produced the President, a powerful, long-wheelbase luxury model that today deserves to be uttered in the same breath as the finest cars of the era from Chrysler, Buick, Cadillac, Lincoln, and even Packard.
The President drove the maker to a class not previously occupied by any other car to carry the Studebaker name. Like those other hallowed American marques, the President flaunted its reputation, not only with a robust and powerful engine under the hood, but also with more than a dash of style and a magnificent wallop of presence.…