Not one to look back, Amanda Wakeley considers her bright new flagship store in the heart of London’s Mayfair not so much a renaissance but as a celebration of her eponymous fashion label.
“It feels like a springboard to the future,” she says, sitting back on one of the black sofas in the “atelier” room of the grade-II listed townhouse that now showcases her collections.
After 24 years in the industry, Amanda, 50, has had her share of ups and downs, including the loss of her business and almost her name. But if her recent packed-to-the-rafters store launch party was anything to go by, she remains a firm favourite with celebrities, fashionistas and socialites, as guests including Elizabeth Hurley, Tamara Beckwith, Alexandra Shulman, Darcey Bussell and Tracey Emin jostled for…