Innholdsfortegnelse for April / May 2024 i HELLO! Fashion Monthly

EDITOR’SLETTER Dear readers, as I write this letter for my very first issue as editor of Hello! Fashion, I’m filled with a mix of excitement and nostalgia. Fashion, for me, has always been more than just clothing; it’s a form of escapism, a way to dream and to be whisked away into a world of elegance. This sentiment is probably rooted in my earliest memories, back to when my mother, while learning English, would watch episodes of The Bold and The Beautiful and Dynasty on repeat. I was utterly captivated, not just by the drama, but by the quintessential 80s glamour – think Joan Collins and her era of dazzling excess. Growing up, I aspired to embody the confidence, and of course impeccable style, of those women. ‘CLOTHES HAVE A…

Despite the inevitable exposure, one can never really tell what an influencer is like until meeting them in person. As Chloe Lloyd jokingly puts it, “Social media isn’t real three-dimensional life… it’s like a magazine.” However, Chloe is exactly as expected, beautiful, creative and she clearly possesses a strategic business mind. Yet, what truly stands out, as we converse in her “Parisianinfluenced” kitchen, is her sharp wit, a characteristic undoubtedly appreciated by her nearly half a million Instagram followers. Alongside posts displaying her carefully-curated “classic and elevated” looks, that usually tilt towards a monochrome and neutral colour palette, and, of course, her love of all things make-up and beauty, the model-turned-influencer is often joined by her equally photographic husband Josh Cuthbert, of the now disbanded English boy group Union J,…

A BUG’S LIFE Beetles, butterflies and bees, this season we’ve seen a rise in nature-inspired pieces. For a whimsical feel, opt for delicate iterations of the trend to enhance your look. BUDDING BLOOMS Spring florals might not be groundbreaking, but when it comes to fine jewellery, they are a necessity. Dainty, jewelled and graphic, their timeless style makes it worth the investment. UNDER THE SEA From Schiaparelli to Roberto Cavalli, mermaidcore was seen throughout the SS24 runways. Marine vibes were a prominent jewellery trend this season and we can’t wait to style it. IMPERFECT MATCH A simple way to deliver maximum impact is embracing the mismatched earrings trend. MAKE A STATEMENT Amp up your everyday rings by going all out. Showstopping rings adorned the SS24 runways from Givenchy to Jil…

Charms have always held a special place in our jewellery boxes, due to their unique ability to tell a story, or signify a personal milestone. Each unique bauble on a bracelet divulges a significant event, a hobby, a person, or achievement in the wearer’s life. Essentially, it’s one of the most highly personalised and meaningful pieces of jewellery in our arsenal, destined to be passed down for generations. Since its launch over 40 years ago, the Danish brand’s bracelets have become world-renowned: a go-to for people seeking to express their individuality through a plethora of charms. And now, with a focus on unique design and high-quality craftsmanship across all categories, Pandora is reaching new heights as a complete jewellery brand for anyone looking to add sparkle to their life. No…

RED ALERT This season’s red lip manages to “brighten the whole look”, according to Amy Conway, Bobbi Brown Cosmetics’ global pro artist backstage at Erdem. To get that bold, light-absorbing finish, line your lips and then fill in the corners to create a base layer of pigment that lipstick can cling to. A light dusting of translucent powder will give the finished look staying power. POWER LASHES The clumpy lash look caught on this season, as seen at Giorgio Armani, Susan Fang and Victoria Beckham. “We crafted a beauty look that had a modern sensibility, but also felt feminine,” explains Fara Homidi, lead make-up artist at Victoria Beckham. With “strategically placed feathery lashes” and plenty of mascara, Fara landed on a “fluttery and forward beauty look”. SUNSET SHADOW If you’re…

MAKE YOUR MOVE With its latest drop, Swiss label Amada combines buttery-soft fabrics and high-functioning design. Its durable leggings are wardrobe workhorses, and these comfy bras come in a range of earthy colours. GUT FEELING Fizzy drinks are often laden with sugar, which can throw your gut bacteria out of balance – and many ‘gut health’ drinks are fermented – an acquired taste. Fhirst’s Living Sodas, £2.49, each contain around two billion living probiotic cultures, prebiotic plant fibre and added zinc to feed your gut’s microbiome and support your immune system. With no sugar or artificial sweeteners, the new Lemon Lime flavour is our tipple of choice this spring. A SCIENTIFIC LOOK AT SLEEP SWEET DREAMS Neurosurgeon Dr Rahul Jandial has carried out countless pioneering operations but in his book,…

CHOCOLATE COMFORT Fabrics in rich browns and wooden furnishings bring a natural warmth to your home. Their timeless appeal means they effortlessly blend into any setting, with their earthy tones creating a calming and elegant touch. HARMONIOUS HUES Creating a seamless blend of warmth and freshness, this colour combination is a perfect pairing. Tan lends a grounding, neutral base, whilst green introduces a lively, botanical layer. PINK HAZE With dusty undertones of grey, stone and mushroom, a contemporary pink can act as a playful accessory or full colour-drenched approach, transforming any room into an inviting and modern space.…

Fashion and beauty model – and rock royalty, Georgia May Jagger has been a cosmoholic since she can remember, “from making homemade face masks with my mum and sister as a kid, to trawling health stores for the latest natural solutions to help soothe my skin after shoots or shows”. The quest to find the perfect products that are responsibly-sourced, in line with her passion for the protection of animals and the environment, and also focused on science-based functionality, led to Georgia creating her own brand, May Botanicals, which launched in 2023. The recycled cardboard packaging features illustrations by British fashion designer Matty Bovan; and May works with the London Honey Company, which provides ethically-sourced beeswax for her Super Balm. Here, she tells us about her dream day… Right now,…

RADAR OUR ROUND-UP OF HOT TRENDS, BRILLIANT BUYS & NEED-TO-KNOW LAUNCHES... Style NOTES ➛ This month’s round-up of must-have brands, trends and key pieces... A TOUCH OF WHIMSY Babydoll dresses, exaggerated collars and scallop trims are part of Siberian brand Naya Rea’s DNA. Its whimsical designs have won the hearts of many fashion folk, and now firmly us, too. IT’S CALLED FASHION, HONEY CANINE COUTURE The Painter’s Wife describes itself as an ‘avant-garde’ clothing and accessories brand for dogs (and their owners), so we obviously immediately took notice. Ever wanted to match your furry friend in a stripy tee? Well, now you can… YOU’LL BE CHARMED Marla Aaron’s jewellery is inspired by industrial hardware. Start with a lock, then add charms to create something entirely unique to you. DARLING BUDS…

Seamlessly woven into the same design fabric, fashion and interiors are becoming increasingly interconnected. Dressing our homes or dressing ourselves, they both allow the opportunity to convey our personal style and taste through colours, patterns, textures and shapes. And trends that emerge on the catwalk often find their way into home decor and furnishings – and vice versa. Naturally, this symbiotic relationship has led to crossovers, with fashion designers and brands transferring into the realms of interiors, by either launching their own interior lines or dabbling with collaborations alongside established homeware entities. “Interior design has been with me from the start, partly because my mum took as much care of our home as she did her appearance,” Matthew Williamson, who designed his first collection for John Lewis in 2021, tells…

GLOSS OVER We are big fans of NYX’s viral Fat Oil Lip Drip, so we couldn’t wait to try the new Slick Click Lip Balms, £8.99. Same nourishing ingredients, flush of colour, high-shine finish and sweet flavours. Now in crazy convenient pen packaging – and available in 12 glossy shades, including Clout (above) a fresh, flattering pink. SPOT THE DIFFERENCE L’Oréal Paris’ new Bright Reveal Dark Spot Exfoliant Peel, £31.99, is more than a match for stubborn pigmentation. A cocktail of exfoliating acids, it’s just the ticket if you’re after a more even skin tone. POWER TOOL For glossy waves or glass-like straights, GHD’s new Chronos, £289, has responsive tech that picks up on your styling motions and the size of section you’re working on – it then powers the…

PRIME TIME Every make-up artist we speak to stresses the importance of starting with a well-primed lip, and exfoliation is key. “Use a lip scrub to lift away any dry, flakey skin,” says Dominic Skinner, MAC’s director of make-up artistry. And Lauren Parsons, global make-up consultant for Carolina Herrera, recommends applying lip balm at the same time as your skincare to create “the perfect canvas” ahead of your make-up application. If there is any balm left on your lips, blot that away and apply a lip primer before going in with the colour. CONTOUR & DEFINE To make your lips look as naturally plump as possible, opt for colours one or two shades deeper than your natural tone. Make-up artist Mario Dedivanovic suggests slightly over-lining above the centre of the…

When we speak with JJ Martin, founder of lifestyle brand La Double J, she had recently shown her SS24 collection in Porta Nuova, Milan. Huge red and white striped curtains were draped over the historic Spanish-built building and a full carousel stood before it. Signs read, ‘Bring Out Your Inner Five-Year-Old’ and ‘Raise Your Vibration’ – the latter JJ describes as, “A company mission”. The ‘live’ models were selected through a global open casting, “We called to our community,” she tells us. “And 28 real women, who are fans of Double J, flew in from all over the world to participate – some came from Mexico, Canada, the Philippines, France and Sicily. We wanted to create our own joy fair,” she enthuses. The show’s fun, inclusive and community-driven spirit encapsulates…

OUR DEFINITIVE ROUND-UP OF THE SEASON’S BIGGEST CATWALK TRENDS GO TO THE TOP OF THE CLASS Prep SCHOOL Incorporate a back-to-school vibe into your accessories. Ties, structured bags, glasses, and loafers are all part of the uniform ALL THE FLOWER GIRL FEELS WREATH REIGN Larger than life hair accessories have been spotted across a number of seasons. Ulla Johnson, Giambattista Valli and Susan Fang all used the Greek laurel wreath for a victorious finish. And what more fitting for spring than florals? Magnetic CHARM Metallics always add a luxurious feel. Take inspo from CFCL and use textures like fringing, or all-out sheen a la Aknvas PERFECT FOR A PEARLY QUEEN Power PEARLS From bags to shoes, pearls are still ruling our accessory touches – look to Chanel and Simone Rocha…

Although Carmen Borgonovo and Joana de Noronha had both worked in the fashion industry for 20 years, and also shared mutual friends, they didn’t actually meet until some time later when they attended a dinner party. And this long overdue meeting marked the beginning of something exciting. “It’s incredible,” Carmen tells us when we meet. “And the funny thing is, I’d heard so much about Joana, we’d known about each other for years. But, if we hadn’t met we wouldn’t be here right now… it was serendipitous.” At this first encounter, the pair discussed their different skills and experiences. Carmen has a rich background in editorial, having worked as a stylist and editor for various publications including W magazine, US Vogue and Harper’s Bazaar. Joana’s positions have included a sales…

MIX AND MATCH Me+Em is one of those insider brands that fashion folk head to for staple pieces that could easily pass as designer items. With the new collection, the focus is on achieving balance in your outfit. From feminine dresses and floral frilled blouses, to masculine tailoring and military jackets, the pieces are designed to be worn individually, but work just as well paired together. High street TOP 10 Our pick of the most enticing high street buys – your purse will thank you! SPRING’S MUST-HAVE KEY PIECES With the new season in full swing, here are the five style staples to invest in to see you through! 1 CROPPED TRENCH COAT With a cropped silhouette giving a more playful vibe, this updated take on the much-loved classic trench…

Did you know that Tutankhamun was buried with 145 pairs of underwear? Or that disposable paper underwear was all the rage for holiday-goers in the 60s and 70s? Or even that G-strings first appeared earlier than you probably might think, in the roaring 20s? It was decided that showgirls shouldn’t be allowed to perform fully nude, and so the least hardworking item of clothing ever conceived was put to use. Well buckle up (your harness) as we take a deep dive into your smalls drawer. Historically, underwear was designed to protect parts of your body, but also to provide modesty. Through the years, it’s taken on new duties: to hide; to shape and to smooth. As lingerie wrestles its way into the spotlight, the line between what ‘should’ be kept…

Ever wondered what an A-list actress carries in her handbag? “You’re not going to find much,” says Elle Fanning, as she pulls out her Invisalign and shades. “I like options for sunglasses, so I’ll put in maybe two. Gum, I love chewing gum. My wallet and keys, although sometimes I forget my keys. My concealer is in there for sure and headphones.” Alicia Keys, Stevie Nicks, Dolly Parton and Johnny Cash all make it on to her playlists. Acting since the age of two, Elle has starred in family favourites like We Bought a Zoo and Disney’s Maleficent, as well as the quirky historical satire series, The Great. At the time of writing, the soon-to-be 26-year-old, who is dating Gus Wenner, CEO of Rolling Stone magazine, is preparing to make…

Containing two different types of hyaluronic acid – to target several layers of your skin, Dior’s Capture Totale Hyalushot helps to soften the appearance of wrinkles. Whether you’re trying to minimise crow’s feet or marionette lines, the precise tip applicator means you can deposit a few drops directly into the hollows and furrows of your skin, for an immediate filling action. And as well as hyaluronic acid, this silky serum contains longoza extract, harvested from Dior’s tropical ingredient garden in Madagascar, which helps to preserve moisture levels for a healthier, more glowing complexion.…

The magical village of Taormina, on the east coast of Sicily, is characterised by its rustic charm. A place where art and history combine to pay homage to the surrounding nature and majestic view of smoking Mount Etna. You can find everything on earth that seems to seduce the eyes, the mind and the imagination here. It’s a destination like no other, that you quite simply must experience for yourself. STAY Located in the beautiful bay of Mazzarò is Villa Sant’Andrea, a Belmond hotel, where peace, privacy and pure luxury are paramount. Buried deep in subtropical gardens, with its own private stretch of shingled beach, this seaside retreat remains a gloriously old-fashioned, cherished classic, and it’s not hard to see why. As this was once a private residence, the hotel…