Innholdsfortegnelse for September 2021 i HELLO! Fashion Monthly

This month we share a preview of the autumn/ winter collections from the shows that took place without an audience, to the presentations that we viewed on our desktops. The catwalk will always be a huge source of inspiration, but in this digital age, so too can our Instagram feeds. One of the original pioneers of this space is Victoria Magrath, aka InTheFrow. She started her relatable, yet perfectly polished blog in 2012 and has built her brand around authenticity. Read how she found her unique voice and what’s next for her. Plus, our guide to the sustainable brands to champion, how to do your bit and get the most mileage from your wardrobe staples. Forever fashion = happy planet!…

THE CATWALK GUIDE While some designers remain steadfast in their pursuit of comfort, others long to be out in the world again, dancing in sequins, tulle and anything but sweatpants. Here’s your first look at AW21… PORTS 1961 Karl Templer’s ‘intensely tactile’ autumn collection for Ports 1961 saw accentuated silhouettes against accentuated textures. Models were enveloped in elaborately-braided knits, shaggy coats and woolly skirts, designed to flatter, comfort and serve a purpose. Make way for supremely cuddly accessories, too – we have our eyes set on the fuzzy fold-over clutch bags. GUCCI To celebrate the house’s 100th birthday, Alessandro Michele revisited Gucci’s most iconic looks. We also saw the first output of Alessandro’s so-called ‘hacking lab’ ft Balenciaga. Watch this space… GIVENCHY This season marks the first actual runway show…

Known for her quintessentially British designs and ethereal eveningwear, Alice Temperley’s eponymous label is celebrating 20 years and an exciting new chapter for the brand, since its recent move to Somerset and the opening of World of Temperley. Here we caught up with the designer to find out more… You recently moved your headquarters to Somerset where you grew up, why is this such an exciting new chapter for you? I needed to pause, re-connect and feel life, freedom and passion again. When the pandemic happened, it was clear to me that I should simplify my life and be closer to home. I found – almost by chance – this incredible building in the heart of my local market town, Ilminster. My boyfriend and I bought the 22,000 square foot…

The small coastal town of Cattolica in northern Italy, 200 miles south-east of Milan, where Alberta Ferretti was born, remains a constant impetus to her creative flow. “Living in this environment has always influenced my style,” says the designer, who has never let the glamour of the fashion industry dazzle her. “The sun, nature, sea and sense of freedom are mirrored by my fashion through colours, lightness of fabrics and the feminine yet sensual touch of my collections.” Alberta Ferretti’s namesake brand is distinguished for a signature that blends artful and often whimsical draping, tucking and twisting, delicate beading and luxurious fabrics. The first piece she created was a slip dress for herself and says she was drawn to offer “special and feminine styles” to her clients. “An alternative to…

HOME RUN A new workout outfit can make for excellent motivation if you’re looking to step up your exercise routine. So consider Klarna, the leading global payments and shopping service when browsing for your new kit. Klarna partners with thousands of retailers to provide flexible payment terms when you shop with no interest and no fees. Use Pay in 30 Days to try before you buy and only pay for what you keep, or discover Pay in 3, the new shopping feature available exclusively on the Klarna app. It allows UK users to shop at any online retailer, regardless of whether they’re partnered with Klarna or not, and split the total into three interest-free instalments. Browse your chosen retailer via the app, click the Pay with K button, create a…

WHITE SHIRT A classic Oxford shirt in crisp cotton is not just a workwear hero but a savvy styling tool, too 1. Do the tuck Layer your shirt over a plain white tee and then tuck it into some statement trousers for a chic and stylish Parisian vibe. 2. Play with proportion Elevate shorts or a mini skirt with the addition of a cropped white shirt and riding boots. 3. Layering staple Wear yours oversized as a dress underneath a longline waistcoat and statement belt. PENCIL SKIRT Ladylike and lengthening, the midi looks great with boxy tees or statement knits 1. Borrowed from the boys Juxtapose a hero leather skirt and oversized basic tee with girlish pink accessories and a subtle glint of gold jewellery. 2. Texture clash This quilted…

Lived-in lashes 1. Apply Explorer from the Maybelline Nudes Of New York palette, £12.99 (1), over eyelids as a base. 2. Curl your lashes and apply four to five coats of Maybelline Lash Sensational Sky High Mascara, £9.99 (4). Let each layer dry before applying the next. 3. Use Victoria Beckham Beauty Matte Bronzing Brick, £52 (3), to warm your complexion. 4. For a dewy glint, dab an eye gloss over your lids. Then, to finish the look, apply BareMinerals Mineralist Gloss Balm, £20 (2), over lips using your finger. Fine lines 1. Spot apply Laura Mercier Secret Camouflage Concealer Duo, £28 (1), to cover any redness and brighten under eyes. 2. Blot oily eyelids with a dusting of Lottie London Ready Set! Go Setting Powder, £6.95 (2). 3. Pull…

WHAT ARE THE SYMPTOMS? More than a case of sensitive skin, rosacea is like a rowdy house guest who won’t leave. The chronic inflammatory skin condition is three times more common in women and, according to the NHS, affects one in ten. “Symptoms include pimple-like breakouts [without blackheads], visible blood vessels, skin sensitivity and redness in the centre of the face,” says Dr Justine Hextall, consultant dermatologist for La Roche-Posay. Though not everyone will experience every symptom. This rosy plight isn’t exclusive to fair complexions either, darker skin tones can experience rosacea without showing signs of redness. Despite being relatively common, experts still can’t pinpoint the root cause and the cure remains a mystery. “It can also be mistaken for eczema or dermatitis,” says Dr Daron Seukeran, consultant dermatologist at…

WEAR THIS GEAR UP Call off the search. We’ve found the perfect workout wear that won’t leave your bank balance reeling. Pocket Sport’s comfortably snug Claude leggings (right), are properly squat-proof, with no restriction or roll down.The high-rise elastic waistband keeps everything in and the fabric is reliably quick drying, even during the sweatiest spin class. We also love the cute hidden pocket. One of the muted colourways, like dusky blue, sage or marine, is a must. Buy this KEEP YOUR COOL There’s nothing like sinking weary feet into cool water. Well, imagine that ‘ahh’ moment, captured in a spray. Bloom and Blossom’s Revitalising Leg & Foot Spray (above), £24, relieves tight, heavy legs, softens skin and soothes swollen ankles. Keep it in the fridge and the invigorating aloe vera…

1. Day Trip WELL DODGE Somerset House is hosting drink, dine and dodgems within its famous courtyard. With a twist on a traditional fairground, the carts feature artist installations and an interactive composition by Mercury Music Prize-nominated Anna Meredith MBE, which is controlled by the riders. somersethouse.org.uk 2. Music ON TRACK Up and down the country, long-awaited summer festival schedules have resumed. From Creamfields and Bingley Music Live in the north; The Bath Festival and The Big Feastival in the west; Party at the Palace and Edinburgh Summer Sessions in Scotland; The Jockey Club Live, Wilderness and Weyfest in the south; the Green Man in Powys, Wales, and South Facing, Hideaway, Alexandra Palace and All Points East (where Jorja Smith, pictured left, will perform) are taking place in London. 3.…

Becky Introduced pooch Ted to the Linda Farrow team, he preferred the aviators to the cat eyes. Clare Made the most of the glorious British coast on a long-awaited trip to Branscombe beach in Devon. The team Shot cover star Victoria wearing floor-length Dior, holding Bulgari – casual is overrated. Charlotte Discovered the full-coverage comfort of Clarins’ new mattifying foundation. Rachel Proved black is back in an Anine Bing blazer and Zara leather trousers. C’est chic! The team Enjoyed wearing heels again. Top of our wishlist were these monochrome loafers by Rosamund Muir. Jodie & Fran Took a trip to the Kent countryside to shoot our Prairie Girl fashion story – ruffles and florals aplenty. Elle Snuggled up to Dolly, the super-cute maltipoo puppy, on the set of this issue’s…

Typically, on a daily basis, Victoria Magrath will receive a myriad of messages from her over one million Instagram followers, with two questions reoccurring. “A lot of people ask me what InTheFrow means, that is the key one,” she says, of the award-winning fashion blog. “If not, it’s asking for tips and advice on how to start a blog.” Initially an online channel, and later adding an Instagram account, Victoria launched InTheFrow nine years ago, in October 2012. The name was not only inspired by the term referring to sitting in the front row at a fashion show, but also by Front Row by Alanis Morissette. “I’ve always been a massive fan and that song was one of my favourites,” she says. “But the name also relates perfectly to fashion…

Bridging the gap between working from home and our new sense of freedom, the humble blanket – or not so humble if you ask Dior – is the ultimate in comfort dressing. It doubles up for picnics in the park and it’s a chic way to master trans-seasonal layering when you’re not quite ready to reach for your coat… Style tip Throw your blanket over your shoulders and belt it for extra style points, or simply layer it over a leather jacket for a cosy but chic look (seen above)…

Unless you’ve been living under a rock (or refusing to binge-watch TV during the last year), you’ll have been hooked on HBO thriller The Undoing, starring Matilda De Angelis in her first international project (with Hugh Grant in a dicky bow and Nicole Kidman in scene-stealing coats). The Italian actress is an established star in her home country and stormed the global scene as Elena Alves – the young mother trying to carve out her place among the la-di-da of the Upper East Side before a grisly murder shatters the community’s frosty veneer. Matilda got her big break in 2016’s Italian Race after being spotted by the film’s director. Next up, she’ll be starring with The Hunger Games’ Josh Hutcherson in an adaptation of Ernest Hemingway’s Across The River And…

TERMS AND CONDITIONS: The closing date is 30 August 2021 at 11:59. The prize is voucher worth five nights’ accommodation in a Duplex Pool Villa for two on a la carte dining basis with complimentary return seaplane transfers from Malé International Airport to Kandolhu in the Maldives. Also included once during the stay: 60-min spa treatment per person; a personalised romantic beach dinner plus wine pairing prepared by our executive chef and private snorkel charter. The prize is subject to resort availability and cannot be taken during peak seasons such as Christmas, New Year, Valentine’s Day and Easter period. The prize is valid from September 2021 until September 2022 and must be taken in full, during this specified period. A copy of the prize voucher must be presented at time…

NICE & EASY Business dress codes have been updated and reimagined for the season ahead. It’s about feeling confident and empowered in more relaxed silhouettes. This slouchy take on tailoring is the perfect transition from loungewear and requires minimal effort to look stylish.…

NO STRINGS ATTACHED Ghd has cracked it. The British brand has created a cordless hair styler with the power of a plug-in. Designed using lithium-ion batteries (the smart tech behind Tesla), Unplugged, £275, heats up in seconds and delivers 20 minutes of styling at the optimum 185 degrees. It’s surprisingly lightweight, too. Total gamechanger. MAKE-UP DROPS Some of your everyday essentials have had a swish upgrade. For flattering, fanned-out lashes, MAC’s new Magic Extension Mascara, £20 (3), is infused with 5mm-long fibres to fatten and lengthen every lash. For a comfortable, full-coverage base, try Clarins Everlasting Foundation, £31 (1), enriched with mattifying bamboo powders. And, while tinted balms were big news this summer, lipstick is back on the agenda for AW21. Armani Lip Power, £32.50 (2), swipes on seamlessly and…

Colour corrector Green sits opposite red on the colour wheel, so it instantly knocks down a fiery flush. Colour Corrector Primer, £28, Smashbox Cleanser A no-frills milky face wash that cleans vulnerable skin without causing discomfort. Clean Refreshing Cleansing Lotion, £14.50, Avène Serum Restores damaged skin barriers so fewer irritants creep in. Toleriane Ultra Dermallergo Soothing Serum, £28, La Roche-Posay Protector A tinted SPF that’s perfect for sensitive types. You’ll love its skin-blurring effects, too. Photoderm AR SPF 50+, £16.50, Bioderma Moisturiser It does what it says on the bottle – proven to reduce redness by 30% after 12 weeks. Redness Neutralizer, £85, SkinCeuticals…

Through her various platforms, Tamu McPherson speaks to many. She’s ‘chieflover’ at All The Pretty Birds, the lifestyle site she founded in 2008. She describes it as “a community for a multi-ethnic and multicultural audience”, of which she fondly refers to as her ‘flock’. This year, she launched Shoe Up For Justice, which uses one of her favourite accessories to highlight social justice issues. Her vibrant and uplifting Instagram account has 333k followers. And, last year, she took on the role of corporate social responsibility ambassador for luxury Italian house Bulgari. “Bulgari has always inspired me to dream of glamour, exquisite jewellery and cultural references,” she says. The occasional street style photographer and former editor-in-chief of Italian Grazia was born in Jamaica, raised in New York and is now based…

With sustainability set to stay high on the fashion industry’s agenda, we’re always seeking more eco-friendly ways to shop – and one of the easiest places to start is with fabric composition. Enter TENCEL™, the brand name for Lyocell and Modal fibres created from wood pulp. Using trees from sustainably-managed forests, the manufacturing process uses less energy than it takes to manufacture rayon. The water used in TENCEL™ production is recycled along the way, with fewer toxic chemicals required, culminating in a better environment for both the workers and the planet. Rounding off their excellent sustainability credentials, TENCEL™ fibres are also biodegradable and compostable. While Lyocell and Modal are known for their innate softness and drape, they also dye well, don’t wrinkle easily and are very breathable. The properties of…

I’m not sure I’ve enjoyed wearing anything more in the last few months than my beautiful organic cotton Daydream shirt dress by British brand Hayley Menzies. Maximalist Hayley’s eye-catching, colourful combinations and retro styles have long been a favourite of mine, and this print, inspired by tropical blooms seen on a tablecloth on the Thai island of Koh Samui, is the perfect addition to the last hazy days of summer. Another sensational summer find was my pair of naturally-dyed, poppy-red linen espadrilles by Penelope Chilvers, whose effortless styles always become much-loved wardrobe staples. Handcrafted by traditional artisans in Spain, the wedge’s contrasting scalloped pink detailing had me at Hola. I have always loved DeMellier bags, not least because, for every item sold, the London-based brand funds lifesaving vaccines and treatments…

THE FINER DETAILS Pair creamy hues with stark white accessories for a subtle yet elegant contrast. TEXTURE PLAY Take your look to new heights by introducing luxe fabrics such as leather and silk. SAY IT LOUD When investing in your new season coat, consider a classic beige trench with a twist. PUT ON A POWER SUIT Comfort is the key to back-to-office style. Make sure your suits are oversized and ultra-slouchy. TWICE AS NICE A chic co-ord with sculptural details will transition you effortlessly from day to evening. FEEL GOOD FLORALS Incorporating florals will instantly soften your look. Lilac and latte are the perfect combo.…

LIVED-IN LASHES Toughen up a tonal colour palette with clumpy lashes. Add drama with layers of mascara, but pause between coats to allow it to dry and thicken. FINE LINES Elongate your eyeliner, as showcased at Valentino and Erdem. And for maximum impact, pen a graphic line just above your crease. Don’t dwell on precision, follow the natural shape of your eye as a guide. ELECTRIC BLUE Punchy pigments were used to make a bold statement at shows such as Versace and David Koma, where metallic neon flashed against bare skin. Brave a wash of cobalt blue and use a cotton bud to sharpen the edges. ROSE FLUSH Play with placement by draping a soft wash of pink below your cheekbones, then pinpoint a pop of colour on the apples…

Aged 26, Maya Jama has accomplished more than most in her career. An ambassador for haircare brand Aussie, she lit up our screens as the host of BBC’s Glow Up: Britain’s Next Make-Up Star and also joined the Celebrity Juice panel. It’s fair to say, 2021 has been her year. The radio and television star has also launched her own skincare brand, MIJ Masks, and has signed up for a secret film project set in the Caribbean. “All I can say is that I play a character who is nothing like myself: she’s shy.” The last decade has been a whirlwind for the beautiful Bristolian, who has Swedish and Somali heritage, from shop assistant to Radio 1 host and TV personality. “Now, I think my dream job would be to…

It’s hard to believe Maybelline launched its iconic Baby Lips over ten years ago. Now, the beauty brand has developed its first ever lip gloss. Ultra high-shine with all the comfort of a balm, Maybelline’s Lifter Gloss, £8.99, is like a whole new category of lip colour – a creamy gloss hybrid that delivers a wash of colour without even a hint of stickiness. This soon-to-be fan favourite is packed with moisturising hyaluronic acid for a smoother, plumper-looking pout. And you’ll love the shapely sponge-tip applicator, which drenches lips in a single stroke. There are eight flattering shades for everyday wear, from a rosy mauve to tawny nudes. Future cult product alert. POWERED BY MAYBELLINE…

When Danish model Maria Gregersen switched careers, becoming an interior consultant, her focus was on the renovation and restoration of period properties and her immaculately revived 19th-century villa, in Copenhagen’s hip Frederiksberg, is a perfect showcase for her design integrity. “Interiors should speak to the senses – a place where you recharge and find energy,” she says. Maria and husband Henrik Teisbæk, founder and CEO of Veo Technologies, moved to the property she describes as “homely, bright and cosy”, three years ago when their family was expanding – they now have three young children. “We were living in the historic Kartoffelrækkerne, the street and area itself were amazing, but I dreamed of living in a more family-friendly neighbourhood and I had a hard time finding peace in the townhouse we…