Innholdsfortegnelse for February 2020 i HELLO! Fashion Monthly

Happy New Year! Let’s get 2020 off to an upbeat start with some positive attitude. Cover star Ikram Abdi Omar is a model who refuses to be stereotyped. Choosing to wear a hijab at an early age, but not wanting to forsake fashion, she expresses her creative verve with interesting shapes and bold colours. Ikram’s becoming a new-gen role model to her fans, watch her YouTube channel for fun make-up tutorials and headscarf-tying hacks. And this month is all about looking for new ways to boost your mood when it’s cold and grey. Turn to our beauty section for the wellbeing forecast with everything from feelgood facials to soul-soothing podcasts. Plus, a first look at the SS20 catwalks and the pieces you should stay loyal to. It’s like style serotonin!…

TRANS-SEASONAL TRENDS  While certain trends become quickly passé, others survive the switch into the new season. Here are the ones to stay loyal to… 1 POWER PUFF SLEEVES Larger-than-life sleeves return for SS20, and they’re even more dramatic than before. The most OTT were seen at Emilia Wickstead, where dresses took on an almost couture-like form. 2 WE’RE LOVING THE LEATHER SUITS YOU According to Proenza Schouler, the ‘badass’ Gen-z working girl wears her suit with Birkenstocks and soft draped tops. Come summer, switch out the trousers for structured shorts like at Givenchy and Max Mara. 3 LILAC LOVER Pastel hues are still enjoying a spike in popularity, but none are more pervasive than lilac. Next season we’ll be wearing head-to-toe. 4 FOREVER FLUORO Highlighter brights hit micro-trend status last…

Aussie brands such as Réalisation Par and Zimmermann have already gained cult status internationally, and we expect Aje to swiftly follow in their footsteps. Already a hit with Gigi Hadid and Olivia Culpo, the Sydney-based duo behind the label are best friends Adrian Norris and Edwina Robinson, who founded the label in 2008. Think effortless, hand-crafted pieces that bridge the gap between city and beach.…

HURR Co-founder Victoria Prew aims to disrupt the fashion industry by changing the way we shop and believes that “extending the lifespan of your clothes is one of the best things you can do to reduce the environmental impact of your wardrobe”. With over 9,000 people requesting to join the website since the launch in March 2019, lenders are making over £500 per month renting their wardrobes. High-profile lenders include Laura Whitmore and Louise Thompson – expect to find designer goodies on the site including Chanel, Zimmermann and Ganni. BY ROTATION Known as the AirBnb of the fashion world, By Rotation is an app with circularity via community as its core value. Users or ‘Rotators’ are encouraged to rent what they need and lend what they don’t – doing good…

Mix & match An all-leather look can feel slightly daunting, so try pairing contrasting finishes like shiny patent with matte full-grain and layer with lots of gold jewellery. Go head-to-toe Try adding one statement piece to give your everyday basics an edge a la Leonie Hanne, or take your cue from Bettina Looney and go head-to-toe. Dress up This puff sleeve dress is the stuff of dreams. We’ll update for winter with tights and knee-high boots and slip the sandals back on come spring. GET THE LOOK…

Go to hellofashion.com to watch our fashion shoot video…

Curl Power Chances are you’ve not considered a gravity-defying perm, a la Brian May, since the 80s. Could Marc Jacobs change your mind? Fit for Royalty Channel Queen Victoria and wear a tiny portrait of yourself in the form of a necklace or pair of earrings. Quite indulgent but we’re into it. Librarian Chic Do a Christopher Biggins and add a homespun granny knit to your wishlist. Opt for a cat, dog or even a panda. Peek-a-boo Denim Jodie Marsh’s favourite get-up, the jean/hot-pant hybrid is the only way to wear denim next season. Start slashing……

CELL-CARE IS THE NEW SELF-CARE Forget quick-fix fillers, the latest facial treatments work on a deeper level When it comes to ‘anti-ageing’ facials, aesthetic practitioners are moving away from a standard treatment menu and offering a more bespoke, holistic service, designed to optimise skin functionality. “Women and men come to see me not just for facial benefits, but for a sense of wellbeing,” explains Sarah Bradden, a cosmetic acupuncturist at Harvey Nichols, London. “Don’t get me wrong, none of us want to age like a Shar-Pei dog, but I think people now realise that what is going on inside will ultimately reflect on our face.” Sarah’s treatments start with a tongue diagnosis, so she can understand what’s going on with your body on any given day. ‘YOU CAN SEE RESULTS…

LIP SERVICE Givenchy’s limited edition Le Rouge lipsticks, £30.50, are almost too pretty to swipe. But these balmy, shimmer-encrusted bullets deliver a swoosh of rich pigment with a muted metallic finish that glistens. We love hot pink hue Sparkling Peony and the orange-red shade Sparkling Lily, inspired by Monsieur Givenchy’s favourite bloom. MANI ON THE MOVE For those with zero time and patience, Essie’s new Expressie nail polish collection, £7.99, dries in less than two minutes. The angled brush makes for fast and flawless application on either hand and it comes in 20 off-colour shades, like suits-all Strong At 1% (right). HIGH AND MIGHTY If you’re new to the wonderful world of CBD, Herbivore’s Emerald Deep Moisture Glow Serum + CBD, £48, is a strong entry-level option. A step up…

ELEVATED SPORTSWEAR The debut collection from Lululemon x Roksanda was everything we could have hoped for – bold colour-blocking fused with functional details and supportive fabrics. So we’ll be first in line for the second drop, which hits stores this month. The highlight? High-rise, sweat-wicking leggings that not only shape and sculpt, but feature handy drop-in phone pockets and a drawcord that doubles up as a loop for your locker key. We’d also pair this waterproof trench (right) with just about anything in our winter wardrobe. Book this FIT FESTIVAL According to Google Trends, health retreats saw a 182 per cent increase last year. If you can’t escape the city, hit up Live Well London, a wellness festival from 28 February to 1 March. Get inspired with a talk by…

Benedetta de Mennato has taken time out from her month-long summer break to speak to us about the ultra-stylish Milanese apartment she shares with husband Luca Nardi. The Miu Miu accessory designer is staying at her family holiday home on Italy’s Amalfi Coast, which is steeped in tradition – and on the same picturesque shores that her own grandmother would play with her husband’s grandmother when they were both children. This may all sound pretty whimsical, but dissecting Benny’s life is a little like that. Starting with the fairytale inception of her relationship with her equally photogenic husband – they were childhood sweethearts who attended the same high school in Naples. However, it wasn’t until she was studying Fashion Design at Istituto Marangoni, Milan’s acclaimed School of Art and Design,…

1. Hotel CHIC SLEEPS Paris’s sexiest hotel, which is fully booked during couture and has welcomed the likes of Kim, Kate and Cara to its Rue Saint-Honoré flagship, has taken up residence in London. The spectacular building was designed by Liberty architect Edwin Thomas Hall, who led the arts and craft movement. Hotel Costes, 1 Sloane Gardens, SW1, hotelcostes.com 2. Music H I G H EXPECTATIONS This month Mabel continues her European tour commencing in Dublin with 21 subsequent dates before her finale in Oslo this March. The singer/ songwriter was signed by Polydor Records in 2015, one month after her debut single Know Me Better went viral. Since she’s had top ten hits with Finders Keepers, Don’t Call Me Up and Mad Love. Of course, music is in her…

Aeyde aeyde.com Aje ajeworld.com.au Akris eu.akris.com Alexachung alexachung.com Alighieri alighieri.co.uk Annie Costello Brown anniecostellobrown.com Arket arket.com Asos asos.com Aurélie Bidermann aureliebidermann.com Bally bally.co.uk Beliani beliani.co.uk Bite Studios bitestudios.com Bottega Veneta bottegaveneta.com CeraVe boots.com Chanel chanel.com Charles & Keith charleskeith.co.uk Charlotte Valkeniers charlottevalkeniers.com Christian Wijnants christianwijnants.com Claudie Pierlot uk.claudiepierlot.com Coach uk.coach.com Colville matchesfashion.com Cos cosstores.com Curel boots.com Danse Lente danselente.com Deborah Blyth deborahblyth.com Decléor decleor.co.uk Dior dior.com Dorothee Schumacher dorothee-schumacher.com Dr Barbara Sturm net-a-porter.com Dries Van Noten mytheresa.com Edeline Lee edelinelee.com Edit edit-thebrand.com Elie Saab fenwick.co.uk Ermanno Scervino ermannoscervino.com Escada escada.com Essentiel Antwerp essentiel-antwerp.com Essie boots.com Eudon Choi eudonchoi.com/harveynichols.com Eudon Choi x Décke eudonchoi.com Faris farisfaris.com Fillyboo fillyboo.com Finery finerylondon.com Fornasetti amara.com French Connection frenchconnection.com Georganics georganics.com Gestuz gestuz.com Givenchy givenchybeauty.com Golden Goose goldengoose.com Gucci Beauty gucci.com Guess Jeans guess.eu H&M…

Elle Meets model, activist and 2018 HFM cover girl Leomie Anderson to get the lowdown on her beauty philosophy. Rachel Chats to supermodel Candice Swanepoel about her new swimwear line Tropic of C – they could be sisters, non? The team On set of the cover shoot with Ikram working the laid-back look in zingy shades. Charlotte Becomes a CBD convert thanks to Herbivore’s soothing face drops. Jill Stands puffed shoulder-to-shoulder with Ikram and chats style and the art of headscarf tying. Laura Takes a first look at spring’s loyalty buys – the trends that just keep on giving. Fran Wearing a Zara dress in Berlin as the guest of Amazon Fashion for its Destination Denim launch. Marion Takes time out from designing the mag for a dip in Koh…

S.JOON Inspired by minimal design, S.Joon crafts high-quality Italian-made leather goods. Established in 2017 by Sahar Asvandi the name ‘Joon’ comes from a Persian term of endearment that is used at the end of someone’s name to mean ‘dear’. With subtle silhouettes and elegant textures the ethos is not about It bags but, instead, timeless classics that echo the brand’s philosophy, to buy well and buy less. The Milk Pail (below), is an update on the bucket bag and, in crocodile-effect leather, will become your wear-forever piece that’ll never date. PD PAOLA PD Paola is a style-conscious jewellery brand founded in 2014 by brothers Paola and Humbert and made in their atelier in Barcelona. With 11 new launches per year, the brand aims to merge their DNA and unique style…

Over the last couple of years, the Indian beauty has become a household name. However, most probably aren’t aware that Priyanka has actually been acting since 2003, having a very successful career in Bollywood before moving to the US. As for her style, she always looks polished and put together, whether she’s on the red carpet with husband Nick Jonas, or just out and about with her beloved pooch, Diana. GET THE LOOK…

Modern luxury Ask any fashion editor where they go to find reasonably-priced wardrobe essentials with timeless functionality, and no doubt he/ she will direct you towards Iris & Ink, The Outnet’s long-standing in-house label. With every new season, there’s a hero product to lust after. For SS20, it’s a body-skimming black and white midi dress. The clean lines cleverly play on proportions, making it both chic and ultra-flattering on all body shapes.…

Yellow… Surely the world’s happiest colour, and in the grey month that is February, I’m planning on being adorned in it. This jumper – made from equal parts wool and sunshine – by one of my favourite Danish labels, Gestuz, can’t help but put some bounce back in my slushy step and make me smile through chattering teeth. My predominantly oatmeal-coloured Polo Ralph Lauren jumper, with its hint of happy yellow, also promises to subtly raise ’dem spirits too. Speaking of those aforementioned slushy steps, there won’t be a slippy stair on the underground I won’t successfully climb in these Bally Hady boots inspired by the brand’s styles from the 30s and 40s; ‘Hiking… but make it fashion!’ Another practical but mood-boosting addition to my wardrobe has been my customisable…

Recovery Classes Boutique London studio Gymbox predicts we’ll be adding cool-down classes to our workout schedule. Try: Braingasm, a 45-minute session to trigger your ASMR (that tingly sensation), or Cannabliss, with gentle stretching and CBD patches [gymbox.com]. Mr Motivator Not quite, but advances in the tech space are reinventing the at-home workout. From ultra-smart spin bikes to live sessions and VR, we’ve come a long way from celebrity aerobics on VHS. Try: The Fiit app gives you access to hundreds of pre-recorded classes. The heart monitor strap tracks performance and knows when you’re slacking – it’s like having a PT in your living room. CBD The CBD hype is only going to grow and there’s even a dedicated shop, The Drug Store, in London, basically the Space NK of CBD.…

I am so happy I get to bring some British banter to Victoria’s Secret,” says Londoner Leomie at the launch of the Incredible Bra and Bombshell Paradise fragrance. “When I was growing up, I didn’t see anyone who looked like me in magazines or department stores. It means everything to me to represent dark-skinned girls.” Scouted at 14 on her way home from school, Leomie made her catwalk debut for Marc Jacobs at 17-years-old and would go on to walk for the likes of Tom Ford, Vivienne Westwood and Chloé. Nowadays, she is just as likely to be credited as a social activist and entrepreneur. As well as giving inspirational Ted Talks, the 26-year-old has been busy building her business, LAPP The Brand (Leomie Anderson, the Project, the Purpose). It’s…

Celebrated the world over as a couturier and perfumer, Christian Dior is less known as a ‘gentleman farmer’. But the Frenchman was a prolific gardener and passionate about flowers. He cultivated 90 hectares of land at his country retreat, Château de La Colle Noire in Montauroux near Grasse, and in 1954 he revealed, “Miss Dior was born of these Provençal evenings”. Today, Parfums Christian Dior harvests 30,000 Centifolia roses from its grounds, and reserves the entire Centifolia harvests from neighbouring estates, too. The May roses in Grasse have exceptional olfactory properties in terms of power and delicacy, according to François Demachy, Dior’s perfumer-creator: “No flower can surpass them.” It’s fragile and needs to be harvested on the day it blooms – and 300,000 roses are required for a kilo of…

Market “Mercatone dell’Antiquariato sul Naviglio Grande, which is in the Navigli area. It takes place every last weekend of the month. You can find great vintage furniture and clothes.” Shop “Cavalli e Nastri and Vintage Delirium, both in the Brera area of Milano, which I love.” Restaurant “I love traditional old places in the city. I feel most at home dining at La Libera and Trattoria Milanese.” Bar “I like lots! Il Salumaio and Lubar for lunch on weekends, Potafiori, which is a flower store, cocktail bar as well as a restaurant, and La Terrazza della Triennale for a drink with an amazing view.” Park “On Sundays I love walking in Parco Sempione, starting at Arco della Pace.” Museum “Casa Museo Boschi di Stefano, which is a home museum. It…

When super-stylists Charlotte Stockdale and Katie Lyall dreamt up lifestyle brand Chaos, they combined three modern-day obsessions – selfies, personalisation and technology. It was launched in 2016 with a teaser video featuring supers-of-the-moment Karlie Kloss, Taylor Hill, Stella Maxwell, Barbara Palvin and Anna Ewers messing around wearing eye patches and silk apparel with mobile phones in personalised cases hanging around their necks. “We thought about lifestyle, and how we live and travel – we wanted a brand that was inclusive, so our customers were part of the design process,” Charlotte tells us, when we meet at the Bicester Village London Fashion Week pop-up that stocks Chaos. “And we wanted personalisation. Customers can choose their colour, design and initials so they end up with something that truly belongs to them.” The…

“Fold in half and place over your head, take the two sides and knot at the back. Secure it by making another knot, twisting it into a bun and tucking in.” “This is easy. Place it loosely over your head and leave one side to hang at the front and flick the other over your opposite shoulder like a scarf.” “This is similar to the knotted bun, but leave the two lengths hanging down for a more casual look. Wear it down your back or to one side.” “This one is quite new for me. Make sure you have a smooth surface before pulling two of the sides to the top of your head and tie in a bun or bow.”…

Blooming Haus Master florist Michal, and business partner Michael, are the go-to for fashion-forward installations – seasonal and locally-foraged flowers are used for a zero-waste approach. McQueens Flowers With creative studios, workshops and flower schools in New York, London and Seoul, and more international cities underway, McQueens is loved by the likes of Alexander Wang and Kate Moss. Palais Shoreditch-based set designer turned florist Emma Weaver specialises in luxury and opulent floristry, and is influenced by her background in textiles and fine art. Wild Renata Flowers Ideal for those who are excited by nature and bringing spaces to life, Lara Sanjar is dedicated to the environment and uses British flowers and foliage wherever possible.…

Han Chong is fresh from his SS20 New York fashion show when we meet at his Hoxton studio. “I came back and had a party,” he laughs emphatically. “September is always quite good because it is warm and people are happier,” he continues, drawing out the words warm and happier. ‘ROYALTY CAN’T RECEIVE GIFTS SO I DIDN’T KNOW KATE BOUGHT A DRESS. I JUST SAW IT ON SOCIAL MEDIA’ Continuing in his sing-song voice, the founder of contemporary luxury label Self-Portrait explains his latest collection, which is a slight change of direction for the popular brand that he launched just five years ago. “This season I wanted something with a really positive vibe. Politically, there has been so much going on in the world, so I wanted to create something…

There has undoubtedly been a shift in the way we are dressing – with women doing it more for themselves, comfort and style, whether they identify as a modest dresser for religious reasons, or not. What’s more, fashion is reflecting this cultural change and bringing it to the forefront. Flesh is no longer the statement: necklines are moving up whilst hemlines are heading down; long and voluminous sleeves are covering our arms; we’re putting tunics and short dresses over trousers and swapping body-con for oversized silhouettes and artful layering. Victoria Beckham, a vanguard of the looser silhouette, said recently that it “puts power back into the hands of the wearer rather than the observer”. It would seem this is only the starting point, with women increasingly experimenting with various ways…

‘I’M A BIG FAN OF COWBOY BOOTS – AND THEY’RE BACK FOR SS20’LAURA WEATHERBURN SHOPPING EDITOR ‘THIS CHUNKY, STATEMENT NECKLACE WILL LOOK GREAT WITH A WHITE TEE AND WOOL TROUSERS’RACHEL STORY FASHION EDITOR ‘THE ROUND SILHOUETTE AND TORTOISESHELL HARDWARE GIVE THIS RAFFIA BAG LUXE APPEAL. WEAR AS A CROSS BODY OR A COOL CLUTCH’FRANCESCA SCOTT FASHION ASSISTANT…

LONDON LOOK Whether you’re a label-loving Sloaney pony or a hipster from the East End, there are a few cult pieces that the London style set all seem to rely on. The pavements of our capital city are a constant source of inspiration, and these UK-based girls are proof of why. From the likes of Susie Lau to Anna Vitiello, the knack of pulling together a perfectly put-together look is an art not to be underestimated. Hero pieces that they can’t do without include classic animal prints, tailored suits and the now cult classic white boot. Here’s how they’re styling theirs… Slouchy fit A white boot, or animal print for that matter, in a ruched knee-high style creates a cool silhouette when worn with ladylike midis. Time for tailoring We…

Need some respite? You don’t have to flee the city thanks to these new wellness hotspots Linnaean, London Plush pastel interiors and a canopy of wisteria in the vegan cafe, this holistic hub is more than just Insta-worthy. There’s a barrage of beauty treatments, too, from salon staples to high-tech peels, LED light therapy and acupuncture and reflexology. Urban Retreat, London This super salon feels like a private club. Discover the wellness floor for tailored gut health programmes and an infrared spa; on the upper levels you’ll find a women’s health clinic, luxury hair and nail salon and even a tattoo and piercing parlour. Foodwell, Greater Manchester You’ll love the veggie delights and superfood cocktails in the restaurant – but it’s the on-site yoga studio that will have you hooked.…

The Guides Ruddy cheeks, flaky patches and painfully chapped lips – sound familiar? Cold temperatures and biting frosts, followed by a blast of central heating, means your complexion really takes a battering at this time of year. “There’s less humidity in the environment and more evaporation of water from the skin’s surface,” says Dr Anjali Mahto, consultant dermatologist at the Cadogan Clinic in London. This lack of moisture weakens your skin barrier, leaving it exposed and prone to redness and irritation. It’s tempting to reach for the richest cream in sight but, before you slather on something that might suffocate your skin, here’s a few helpful tips to weather the colder months. DON’T OVERHAUL YOUR REGIME Taking a scattergun approach and using lots of new products has the potential to…

Dior’s New Look Inspired by the shape of an inverted flower, his first collection launched alongside Miss Dior. Yves Saint Laurent As head of Dior, the designer often incorporated the rose motif into his designs. John Galliano Also a keen gardener, he adorned his collections with floral embroideries. Raf Simons His first Dior collection was presented against a backdrop of a million fresh flowers. Maria Grazia Chiuri For her first haute couture collection, she created dresses with hand-dyed silk petals.…