Innholdsfortegnelse for March 2019 i HELLO! Fashion Monthly

This month’s cover star Clara Paget is not only a talented actress (remember Anne Bonny in Black Sails?), she’s also using her voice to campaign for a plastic-free world. Her work with Project , a charity that aims to restore and protect the ocean, is one of her biggest passions – read her story and find out how we can all play our part. This issue we’re also looking at how to be more mindful of fashion’s impact on the environment, highlighting the brands that are leading the way in the sustainability stakes and chatting to influencer Niomi Smart about easy ways to be more conscious. Plus, don’t miss our expert edit of the biggest trends for SS19, helping you to make better choices and only buy the things you…

BIG TRENDS GUIDE Team HFM and editor-at-large Hilary Alexander round up the ten looks you’ll want to wear for spring. From fruity suiting to souped-up surfer girls, take note... UTILITARIAN A utilitarian theme marched through the collections this season. At Givenchy there were patch pocket trousers with D-ring belts, at Max Mara and Hermès army-green twill and dresses worn over trousers, and elsewhere, boiler suits, combat pants and khaki satchels, nonchalantly slung over the shoulder. GET THE LOOK ALL THE TRIMMINGS ‘It’s decoration time. Christmas may have come and gone, but come spring get ready to decorate – again. Take inspo from Marc Jacobs, Simone Rocha, Valentino, Rejina Pyo and Erdem and put a bow, fringing or ruffle on it.’Hilary Alexander The fanciful desire for fringing and all things frou-frou…

Ukraine-born Anna October founded her eponymous label nine years ago – with a background in tailoring and pattern-cutting, each piece is expertly designed to flatter the feminine form. Think pretty pastel-colour palettes, girly finishes and expert cuts, which are all key parts of the brand’s DNA. Fashion-forward shapes, from balloon sleeves to cold-shoulder details, are teamed with waist-cinching paper-bag trousers and wear-forever trenches. We want the lot. Prices from £300…

The Body Shop “I’ve been wearing the Body Shop’s Fresh Nude Foundation, £16, since I discovered it earlier this year. Fantastic for mature and younger skin, it gives good coverage and lets skin glow. The company’s ethos is to be the most ethical and sustainable global business.” Neal’s Yard Remedies “The London-based brand became the world’s first carbon-neutral retailer this year. It trades sustainably and ethically and the Wild Rose Beauty Balm, £40, smells like heaven in a pot. I use it as a cleanser, moisturiser, highlighter and all-round skin softener.” Axiology “Cruelty free, vegan, organic and palm oil free, Axiology ticks a lot of boxes. Packaging is a big issue for sustainability and Axiology has it covered. Its lipstick shade Fundamental, £18, has a rose-gold shimmer that gives lips…

Elsa Hosk began modelling aged 15 after her father submitted photographs to a local agency. For a time she juggled modelling with a basketball career, but later left the court as demand for her in front of the camera skyrocketed. She made her runway debut in 2012, walking for Dior, Oscar de la Renta and Giambattista Valli, and in 2015 became a Victoria’s Secret Angel. Elsa is often spotted wearing practical outfits – but always with a fashion twist. Here she looks cool and cosy in a YSL emerald quilted jacket toughened up with satin skinnies and chunky lace-up boots. We love! GET THE LOOK…

1. Beauty @THECOVETCO Founder of The Covet Co, Laura Johnstone first began with the creation of Top Shelfie, an illustrated Instagram account, which brought you all the latest beauty products in a graphic style. Her idea flourished almost overnight and saw her placing deals with major companies and even bringing out her own colouring book. Lauren has now embarked on her next mission, creating her very own magazine – Covet – with the first half concentrating on beauty and a second section on lifestyle. Follow for: all things illustration and beauty 2. Jewellery @STELLASIMONA Stella Simona is the co-owner of two jewellery brands, Amarilo and Haati Chai; fine jewellery heirlooms that allow women to embrace the beauty of self-expression. She’s inspired by all the moments that have made her life…

‘PEDIS AT THE READY – SANDAL SEASON IS COMING!’ JILL WANLESS EDITOR ‘I’LL BE WEARING THIS COW PRINT COAT WITH WIDE-LEG JEANS AND MULES – ALTHOUGH NOT THE DONKEY KIND!’ LAURA WEATHERBURN SHOPPING EDITOR ‘THE HIGH NECK AND RUFFLES GIVE THIS HOBBS SILK BLOUSE HIGH-END APPEAL’ RACHEL STORY FASHION EDITOR…

Primark, everyone’s go-to for fast fashion, has all the major trends for SS19 covered, from snakeskin to sports luxe and the key pieces your wardrobe needs to look new season now. If you’re looking for a denim update, you’ll find a huge selection of all the latest and retro looks. Tap into the vintage denim trend with a classic jacket and be sure to try the ultra-flattering raw-hem jeans (right). Primark’s in-house designers have put a lot of work into their denim washes and fits – there really is a look to suit every taste and shape. The brand’s classic belted beige trench and new utility overalls will be on all the style savvys’ wish lists. Accessories are super strong this season, we guarantee the could-be-designer transparent bag will be…

ONE TEASPOON The Australian brand has launched its Raw denim collection, which uses 70 per cent less water than a standard denim wash. As well as watching water consumption the line is made with organic BCI cotton – an organisation initiated to make global cotton production better for the environment and the people who produce it. KSENIA SCHNAIDER With fans including Dua Lipa, Adwoa Aboah and Bella Hadid, Ksenia Schnaider is committed to helping the environment. By re-using and recycling, last year alone the brand created 3,000 new styles from vintage jeans. Their SS19 offering uses denim from the only denim mill in the world that’s been awarded the prestigious EU Ecolabel. ASOS DESIGN As of January this year 100 per cent of Asos Design’s cotton-based jeans are now made…

TOUCH BASE Looking for a long-lasting foundation? Guerlain’s L’Essentiel Natural Glow Foundation [3], £44, is featherlight – but it clings to skin and is incredibly forgiving. Diorskin Forever Glow [1], £35, is also on the sheer side but it forms a sort of second skin to smooth and even out your complexion. You’ll forget you’re wearing it. Plus, it comes in an impressive 67 shades. And Giorgio Armani’s new Power Fabric Longwear Highcover Concealer [2], £32, is so blendable you can use it on huge swathes of skin to cover up shadows, blemishes and redness. ACID REIGN Most dermatologists say, when formulated in the right way, exfoliating acids are kinder to skin than gritty scrubs. Case in point, Ole Henriksen’s Transform Plus Glow Cycle Retin-Alt Serum [3], £50. It contains…

The low down Blemishes are bad news whatever your age. But if you’re contending with fine lines alongside breakouts and even dryness – you’re not alone. “I’m seeing more and more women with persistent adult acne in my clinic,” says Dr Nick Lowe, leading dermatologist at the Cranley Clinic on London’s Harley Street. “Recent studies have shown that 25 per cent of acne starts in adulthood and over a third of women in their 30s suffer from it.” There are several reasons for the development of acne, but the main trigger is hormones. “The male hormone androgen (present in men and women) overstimulates oil glands, which blocks pores, causing bacteria to multiply and produce inflamed spots,” says Dr Lowe. “Your body makes more androgen hormones under stress, before menstruation, during…

Retro duo Isis Valentino and Alex Belle are known collectively as St Beauty. The Atlanta natives met as teens in 2012 – bonding over a love of vintage shopping and Frank Ocean, which they constantly played whilst working in vintage store Poor Little Rich Girl. It was when Alex needed guitar to accompany her lyrics and Isis offered her services that their mutual appreciation of the 60s and 70s promptly included music as well as fashion. St Beauty began hosting artists’ showcases in the store’s basement and one of their performances caught the ear of Janelle Monáe, who signed them to her label, Wondaland Records, in 2015. The girls describe their clothing style as, “vintage, colourful and simple”, but less straightforwardly have coined a whole new genre (confetti) to define…

A La Carte cosmeticsalacarte.com A.W.A.K.E a-w-a-k-e.com Aeyde aeyde.com Alessandra Rich harrods.com Alice McCall alicemccall.com Alighieri Alighieri.co.uk Altuzarra mytheresa.com Alvaro alvaro.ag Anissa Kermiche anissakermiche.com Anna Mason London annamasonlondon.co.uk Anna October annaoctober.com Annie Costello Brown anniecostellobrown.com Arket arket.com Asos asos.com Atelier Cologne ateliercologne.com Atelier VM libertylondon.com Attico theattico.com Axiology axiologybeauty.com Ba&sh ba-sh.com Bimba y Lola bimbaylola.com Boden boden.co.uk Boyish boyish-jeans.com Burt’s Bees burtsbees.co.uk Calvin Klein calvinklein.co.uk Carrie Elizabeth carrieelizabeth.co.uk Cefinn cefinn.com Chanel Beauty chanel.com Charles & Keith charleskeith.com Cos cosstores.com Coup de Coeur coupdecoeurlondon.co.uk Crystal Clear eleganttouch.com DeMellier demellierlondon.com Design House Stockholm designhousestockholm.com DL1961 dl1961.com Dorothy Perkins dorothyperkins.com Dune dunelondon.com Ejing Zhang ejingzhang.com Elegant Touch eleganttouch.com Essentiel Antwerp essentiel-antwerp.com Eudon Choi eudonchoi.com Faith Debenhams debenhams.com Faithfull The Brand faithfullthebrand.com Filippa K filippa-k.com Finery finerylondon.com Flow The Label flowthelabel.com Frame Chain framechain.co.uk Frantoio…

CHARLIE Hangs with iconic make-up artist Val Garland – in matching cat-eye specs – at the launch of her new book. THE TEAM Ask make-up artist to the stars Justine Jenkins for her fave eco beauty products – this Axiology lippie is a winner. MELINA & LAURA Don their aprons and rustle up some sweet treats at Doughnut Time with Curvissa. THE TEAM On location at House of Hackney founders Frieda Gormley and Javvy Royle’s maximalist home. KELLY Has a Wes Anderson moment enjoying a birthday cuppa in bed at London’s Zetter Townhouse hotel. JILL Meets cover star Clara Paget on our shoot and gets the lowdown on her latest charity projects – and her essential hair volume tips. RACHEL Picks her top flowery accessories for our ‘floral craftwork’ trend…

Clara Paget has a wicked laugh. “Don’t quote me on this,” she says, before cackling, “I don’t know why I actually said that when I’m doing an interview.” We’ve just finished the cover shoot and the model, actress and charity ambassador is still full of energy, chatting animatedly as she changes into her own clothes – declaring how much she loves comfort as she pulls on her rubber-soled Maje boots. “I really liked the white dress I wore today, I took a picture of the label,” she says, reaching for her phone. “Here it is, the brand is Dafna May,” she recalls, showing the image she has kept for reference. As we head across the studio to the dining table Clara mentions how, impressively, the catering and production on the…

MICHAEL STARS Best known for its T-shirts, which have been worn by A-listers, the label has now evolved into a full ready-to-wear lifestyle brand. Simple in design and effortlessly stylish, Michael Stars also delivers on its mission to offer sustainable clothing that’s built to last. Its eco-conscious Supima tees are made with 100 per cent American-grown cotton. By working with local suppliers, Michael Stars is able to support long-term sustainable growth, while adhering to strict environmental and ethical standards. SUNAD Focusing on 100 per cent natural fabrics in earthy shades, Spanish shirt brand Sunad aims to create wear-forever pieces. Designers Paloma and Ana opt for materials that have beneficial qualities beyond sustainability. For example, they use virgin wool for an extra-warm button-up, and milk-protein fabric – which is both super-soft…

Folky florals and embroidered details, splashed over smock dresses, Victoriana blouses and woven into bags, are the new way to wear your blooms. We love Dolce’s summery milkmaid-style corset, while over at Oscar de la Renta embroidered pieces were layered up for full-on boho appeal.…

With the word ‘cool’ so overused, it’s tough finding an adjective to describe someone that actually is the effortless antithesis of try-hard. When we meet fashion designer Sharon Wauchob (pronounced ‘Wo-cob’) at the east London studio she runs her self-named label from, we decide she definitely is this. Her career began in 1993, when Japanese designer Koji Tatsuno offered her a job the day she graduated from Central Saint Martin’s, alongside fellow designer Hussein Chalayan and editor-in-chief Katie Grand. Although it was when Louis Vuitton hired her to develop its accessory lines that her career was well and truly assured. “Marc Jacobs was signed [to the label] the day before,” she tells us, with a soft Northern Irish inflection. “I was told in the interview they had just signed him.…

Go to hellofashion.com  to watch our fashion shoot video…

BOXY SHIRTS A classic shirt is something every capsule wardrobe needs. Make it cropped, short-sleeved and boxy and tuck into utility-style shorts or trousers. We’ll be wearing this Dorothy Perkins Hawaiian print all summer. EVERYDAY PEARLS Pearls were once seen as slightly too elegant for everyday wear – but not anymore, when worn with a white shirt for the office, or a cashmere jumper and jeans come the weekend. COMBAT TROUSERS Give your beloved denim a day off with some everyday cargo pants. Stick to earthy tones and pair with a crisp T-shirt for day, or a plunging blouse for evening. BELT IT A classic belt can be an outfit game-changer if you style it the right way. Take your cue from Fendi, which used utility styles to cinch in…

Hardly a cagoule, I know, but my preferred ‘wet weather gear’ includes this phenomenal faux-leather skirt from Alexa Chung (right), which after I wore for a shoot, I immediately went and bought from Net-a-porter. The high waist works brilliantly with my cropped Rouje shirt, and favourite sustainably crafted, handmade Dear Frances boots, which I barely take off these days. Oh, and for every pair of their boots purchased, the brand sends a pair of shoes to a person in need... Bootiful! Love might be in the air for some this month, but can be worn by all, thanks to Sophie Lis. The London-based jeweller’s latest pendant, inspired by the 19th-century French poet Rosemonde Gerard’s ‘The Eternal Song’, symbolises love with the words ‘more than yesterday, less than tomorrow’ (‘+ qu’hier,…

SUNSHINE PALETTE Manifest warmer weather by embracing this season’s desert hues. And instead of using the tawny, golden tones to sculpt and define, apply them to the high planes of your face – channelling sun-worshipers from the 70s who didn’t know any better, such as Farrah Fawcett and Ursula Andress. At Altuzarra, make-up artist Tom Pecheux cast a terracotta shadow over eyelids, cheeks and across the bridge of the nose. And the models at Max Mara sported baked ‘biscuit’ shades – with charred edges to lend definition to the look. TOP TIP The secret to authentic-looking holiday skin? Layer warm, peach-toned powder textures on top of liquid bronzers. STATEMENT HEAD BANDS Oversized and studded at Prada, feathered and bejewelled at Simone Rocha and ballerina-style at Christian Dior – bands are…

What’s the most common skincare mistake you come across? Over-exfoliating. And, incidentally, over-tattooed eyebrows make me nuts. Tell us about your favourite skincare ingredient... Prickly pear contains vitamins E and K and a good amount of fatty acids – making it the perfect ingredient to prevent the formation of wrinkles and restore skin’s elasticity. It helps to brighten dark spots and under-eye circles, and also protects skin from free radical damage. How do you hone your clients’ skincare regimes? I think at-home tools are the future. Massage your skin with my NuVibe RX, £75, to ensure your products absorb properly and do their job. It uses sonic vibrations to increase circulation and temporarily soften fine lines. What’s your pre-awards season advice? Red carpet looks are the result of well-laid plans.…

Try this SHOWER RITUAL We’re used to investing in bathtime treats, so why not make showering just as bouji with these instant mood-boosters. Mineral-rich kaolin clay in Nivea’s Clay Fresh Shower Hibiscus & White Sage [1], £1.99, helps purge pores of excess oil and leaves limbs buttery soft. The invigorating pink salts in Goop G.Tox 5 Salt Detox Body Scrub [2], £36, are infused with ultra-moisturising rosehip and cold-pressed moringa oil for a much-needed morning indulgence. And Soap Co Wild Nettle & Sage Bar Soap [3], £9, containing thyme and rosemary, creates the most delicious-smelling suds ever. NEW ACTION STARS Never underestimate the power of a new gym kit to push through a workout. Not only does Björn Borg’s SS19 collection come in statement colourways, the performance tights and…

How fitting that accessory designer and self-confessed shoe obsessive, Charlotte Simone, chose her Swiss Cottage family home to hold her wedding to childhood sweetheart – property developer Dean Jaraj. (Who we’re told is very supportive with a growing Insta-hubby role.) “At first I was quite nervous about the day, because I don’t like being the centre of attention,” she tells us, when meet on a rainy London morning. “I knew I wanted to be married in London and it was when I started looking at venues that I realised I feel the most comfortable and happy at home.” So luckily enough her parents have a large garden and enough space to accommodate 160 wedding guests. Her mum turned into “supermum” and, we’re told, her dad adopted Steve Martin’s role in…

1. Art SAY WHAT? This month, outspoken Canadian rapper, model and artist Tommy Genesis (Genesis Yasmine Mohanraj), who appeared in Calvin Klein’s autumn 2016 campaign, flies to London from Los Angeles for five days. Head to east London restaurant and club Oslo to catch the musician, who’s an advocate against girl-on-girl cyberbullying, performing tracks from her self-titled debut album including It’s OK, Bad Boy and Daddy. Oslo, Hackney, London E8, 20 February, oslohackney.com 2. Fashion ROYAL APPOINTMENT Exploring creations from the fashion house since 1947, this exhibition pays particular attention to Dior’s obsession with British royalty. The French brand would stage private presentations for the Queen Mother and designed a dress for Princess Margaret’s 21st birthday party (right). Christian Dior: Designer of Dreams, V&A Museum, 2 February-14 July, from £20,…

Lottie Moss, half-sister of supermodel Kate, is making her own way in the fashion world. After being scouted as a bridesmaid at Kate’s wedding at the age of 13, she signed to Storm Model Management (the same one big sis started out with), and starred in her first magazine shoot for Dazed & Confused at 16. She’s since wowed on the runway, walking for Sonia Rykiel’s SS15 Paris show alongside Miranda Kerr and Gigi Hadid, and has won major campaigns for brands including Calvin Klein, Chanel, Topshop and Red Valentino. She reached true Mossy levels in 2016 when she dazzled in a gold sequin Saint Laurent dress on the cover of French Vogue – almost 20 years after Kate appeared on the cover of the same magazine. Now she’s turning…

What was the last box set you watched? “The Sinner and I’ve just started Succession. But also I loved Maniac; I love the aesthetic and Emma Stone is incredible. She’s one of my favourite film stars.” Who else do you admire? “Cate Blanchett is my queen, always has been. And Charlize Theron, because she made herself so… not pretty in Monster . Sally Hawkins, she’s with my manager in Los Angeles. I heard her name and I was like, ‘I want that one’ [agent].” Do you have a signature dish? “I’m not a good cook, but I’m really trying to learn because I just did up my kitchen. So I have no excuse any more, it’s all there ready to go. I make banana bread, with little chocolate chips, that’s…

Niomi Smart has amassed over 1.6 million followers on Instagram and has nearly two million followers on her YouTube platform. The author is also currently the face of Oasis and has teamed up with the brand on her latest passion project. She recently appeared in a BBC documentary alongside Stacey Dooley about fast fashion, in which they lifted the lid on ways we can become more sustainable when it comes to our wardrobes. Here she tells us moreÉ Why did you start to champion sustainable fashion? I have always loved fashion, whether it’s discovering new brands, styling outfits or admiring London street style. I’ve become increasingly aware that fashion has a hugely negative impact on the environment, from all of the toxic chemicals used to the improper disposal of fibres.…

Artist, illustrator and model Sabrina Percy was just five years old when her first drawings hung on the walls of London’s Royal College of Art. Her life has been filled with colour and design ever since, being commissioned to design huge artworks for yoga brand Lululemon, along with fragrance bottle illustrations for luxury brand Hermès. Her style also recently wowed Italian designers Dolce & Gabbana, who asked her to walk in one of their runway shows. “The highlight was meeting Stefano and Dominico – we had so much fun,” she says, of her time hanging with the fashion duo. I’ve been drawing ever since I can remember – when I was five years old I won a children’s art competition at school and my work was featured at the Royal…

GET THE LOOK…

High-street brands are beginning to recognise the importance of non-trend driven wardrobe essentials that transcend seasons, in a bid to help stall today’s fast fashion culture, and promote quality investments that will stay in your wardrobe for years to come. Kin by John Lewis & Partners was one of the first to pioneer this when it launched in 2013. Its brand philosophy is simple: buy modern, stylish pieces in beautifully cut fabrics that will add a sense of timelessness and day-to-night adaptability to your wardrobe. Its SS19 collection is inspired by Japanese and Scandinavian culture, and explores kimono-style designs with clean, contemporary silhouettes. Standout pieces include an oversized collarless shirt, a classic trench and khaki boiler suit.…

Jill Wanless EDITOR “I’m constantly running between events so I need an outfit to suit all moods. I’ll layer with an oversized blazer for the office, and add some OTT earrings for the evening.” Laura Weatherburn SHOPPING EDITOR “I’m very into tonal dressing this season, so I’ll be pairing this blouse with bright snakeskin trews, a dusty-blue trench and white mules.” Rachel Story FASHION EDITOR “While there’s still a chill in the air, I’ll be layering this blouse underneath midi dresses. The ruffled neck and cuffs give a pretty peekaboo effect.” Melina Frangos FASHION ASSISTANT “White trainers have proven they stand the test of time. I live in them Monday to Friday and, come spring, I’ll be pairing them with this blouse and jeans.”…

1. White jeans Normally a summer staple, try wearing white jeans now with neutral knitwear for a transitional spin. Opt for effortless, pared-back cool in skinny and straight leg shapes with a white boot or brave a bare ankle. Look for hem details for a SS19 update. 2. Cutesy dresses Miu Miu, Christopher Kane and Coach all sent indigo frocks down the runway for SS19. From rodeo-style shirt dresses to denim bustiers, midi frocks to off-shoulder styles, there’s a shape to suit every occasion. Tip: look for frill details and contrast buttons. 3. Jumpsuits Be it a boiler suit, slouchy dungarees or a sleek co-ord, top-to-toe denim is having a major moment. Look for patchwork and flared styles for a 70s spin, or zip yourself into a fitted jumpsuit for…

We love this beachy do at Markus Lupfer, resplendent with ripples that glisten in the light. It looks wet but it’s actually dry. Apply a frizz-fighting styling cream to sculpt waves then spray L’Oréal Professionnel Tecni.ART Volume Architect, £15, on to the top section to mattify and add stiffness. Smooth L’Oréal Professionnel’s cream-gel Tecni.Art Dual Stylers Bouncy & Tender, £15, through the lengths. Diffuse using a hairdryer and finish with a shine spray.…

We can’t take our eyes off Duckie Thot backstage at Paris Fashion Week. She’s getting ready to walk in Le Défilé L’Oréal Paris, a floating catwalk that the cosmetics giant is staging on the Seine – and she’s buzzing about being in the French capital. “I think it’s amazing here; the fashion, the drive, how real people are – just their creativity. I always work with the most amazing teams in Paris.” Real name Nyadak Thot, Duckie, now 23, was born in Melbourne to Sudanese parents who had fled the country’s civil war. She considers herself fortunate to have been raised in Australia but admits that, to make it in the world of fashion, she had to relocate to New York – where she’s taken up residence in Brooklyn. “I…

Space out your protein It was once assumed that taking on protein immediately after training was a priority, but it’s now accepted that you can consume it within 24 hours afterwards. And it doesn’t need to come in a single dose, either. A recent study suggests muscles use protein more effectively if it comes in small doses throughout the day – as snacks rather than one portion. Drink coffee strategically For optimal performance, caffeine should be consumed around 45 to 60 minutes before training in order for levels to peak in the blood. But try to drink it strategically, not habitually during the day. And a large cup from your high-street cafe chain isn’t always required; you can get just as much benefit from something with a lower caffeine content,…

ZODIAC PARTY London Fashion designer Diane Von Furstenberg and British Vogue editor-in-chief Edward Enninful hosted a party to celebrate all things earth, wind, fire and water signs at Claridge’s in London’s West End. GUESTS The legendary Joan Collins, designer Alexa Chung, Lady Amelia Windsor and models Jourdan Dunn and Natalia Vodianova were among the 250 attendees who enjoyed a delicious sit-down meal of gruyère gougères, lobster risotto, butternut squash Wellington and plum and amaretto tart. ENTERTAINMENT Magician David Blaine, comedian Gad Elmaleh and musicians The Soul Jets and Charlotte Lawrence. GUGGENHEIM INTERNATIONAL GALA New York The annual two-day event (a party and a dinner) raised funds for the museum’s education programs and exhibitions, and was sponsored and outfitted by Dior. GUESTS At the party, Dior artistic director Maria Grazia Chiuri…