■ When it comes to lure fishing, a lot of folks seem to think you just fasten a hook or two on the backside, fire ‘em over the side, and drag them around until something happens. In my opinion, this approach robs the fisherman of a lot of the fun, the challenge, and a ton of the effectiveness of lure fishing. Granted, there are times when you could throw your jockey shorts out there and if you got in front of the right fish, you would get a strike. There are other times when, no matter what your lures look like, the fish have lockjaw and that’s all there is to it. The other 90 percent of the time, however, the difference could be, “Are the lures you’re running, running…