WELL, IT HAPPENED. Despite the uncertainty and continued disruption of the COVID-19 pandemic, the Shooting, Hunting, Outdoor Trade (SHOT) Show made its return, taking place in Las Vegas, Nevada, during the week of January 18, 2022. After the cancellation of the live convention last year, and the withdrawal of several of the industry’s largest manufacturers, the future of the annual gathering seemed in question.
Thankfully, virtual efforts during the pandemic helped dull the impact. The National Shooting Sports Foundation (NSSF; nssf.org), the outdoor recreation trade association that owns and operates SHOT Show, hosted an online rendition of the convention. And, of course, the Outdoor Sportsman Group (OSG), including Guns & Ammo (gunsandammo.com), the Outdoor Channel (outdoorchannel.com) and Sportsman Channel (thesportsmanchannel.com) partnered with NSSF to pioneer the multimedia “New Product Premier.”…
