AS these pages have already made abundantly clear, South Korea has soared to become one of the golfiest nations on earth, rivaling even the U.S. Its residents’ almost viral infatuation with birdies and bogeys, however, is only half the story. Here, business, sponsorship and investment is booming.
It’s a rags-to-riches tale: South Korea, since its war against the north, has catapulted its way from being a very poor country to one of great wealth and prosperity. In fact, in 2022, its GDP hit $1.65 trillion, making it the 13th largest economy in the world. A chunk of that money has been funneled into the golf space.
South Korea–based companies have become some of the game’s most important corporate sponsors. Upscale auto manufacturer Genesis, a subsidy of Seoul-based Hyundai, sponsors two…