Two schools of thought govern the development of nearly all artificial lures. The first might be described as biomimicry, or designing lures that replicate the sizes, profiles, colors and actions of living prey items. If you’ve ever thrown a perch-patterned crankbait, tossed a Texas-rigged crawfish or twitched a hollow-bodied frog, then you’ve presented a bio-mimetic lure in the hope of getting close enough to the appearance and action of a living perch, crawfish or frog to trick nearby predator fish into striking.
The second school of lure-development thought might be described as impulsivity, or creating lures that don’t necessarily look like something that’s alive but are nonetheless effective at triggering an impulsive, or reaction, strike. By leveraging a combination of flash, vibration, sound, erratic action and especially speed, such lures…