So you want to start a business, or maybe you’re running one as we speak, but there’s a nagging feeling that you’re missing – what’s the word? – purpose. Impact. Sustainability goals. You want to bring your idea to life without, you know, compromising the environment or exploiting sketchy foreign labour laws. Good for you!
We sat down with Rebecca Rickard, the founder of Nyungar fashion label Deadly Denim, to chat circular fashion, sustainability and social impact. And it’s not as complicated as you might think. Here are her top tips for going green(er).
START WITH PURPOSE You’ve got two choices as a small-business owner: start with product, or start with purpose. Either build an awesome thing and worry about sustainability later, or get some values nailed down first, and…
