Grateful Dead melodies have drifted across rivers, lakes, boat ramps, and campfires for decades. In many circles, it’s the unofficial soundtrack for the outdoors—fly fishing included. These godfathers of the jam band genre specialize in performances that are improvisational, raw, and emotional. You might say they “go with the flow,” which mirrors the experience of fishing itself. No Grateful Dead performance is the same, and no two moments on the river are ever the same. You adapt, enjoy, and immerse yourself in it.
The news Simms Dead on the Water collaboration celebrates this “flow state” with waders, T-shirts, hats, and sun hoodies styled and branded with Grateful Dead imagery.
“This collaboration was born from feeling, not formulas,” said Ben Christensen, head of Simms. “Fishing and music are both immersive experiences.…
