Branding
Rebranding Patreon
PATREON AND WOLFF OLINS
CROWDF UNDING PLATFORM PATRE ON worked with global brand consultancy Wolff Olins to reimagine its visual identity and last year unveiled new branding that reflects the bold creativity of its user base.
Since launching 11 years ago, Patreon has become a lifeline for about a quarter million creators. It's an eclectic community of musicians and whiskey tasters, poets and painters, podcasters and textile artists, who use the site for selling products and providing exclusive content and experiences to their subscribers, or “patrons.” The platform's features have also become more dynamic, allowing users to customize their profiles, engage more deeply with their patrons, and expand income-generating opportunities.
“No one creator, medium, genre, or fan base was alike,” says Jess Yan, creative director at Wolff…