In 2015, Tyler Haney showed up at the Crosby Street Hotel for one of the biggest pitches of her life. She was meeting David Fialkow, of General Catalyst, to add him to a Series A funding round for her startup clothing brand, Outdoor Voices. And she was bringing two unexpected things to the table: a photo of Girls star Lena Dunham jogging in head-to-toe Outdoor Voices wear, and a shiner.
The night before, Haney, a former track star, was jogging her usual route down Manhattan’s West Side Highway, her favorite place to clear her mind, and a spiritual path of sorts for her company: It was on this same road, four years earlier, where Haney first hatched the idea for Outdoor Voices. This time, however, she tripped over a dog.…