IT WAS A day that, at first, seemed like any other. Thursday 18 July. People around the world were celebrating Nelson Mandela Day, Anton left the Love Island villa, and Mexican drug lord El Chapo was beginning his life sentence in prison. In San Diego, thousands attended the first day of Comic-Con, with Tom Cruise making a surprise appearance on stage to hype up Top Gun: Maverick.
The day was winding down. And then, at 10.07pm UK time, it happened. Accompanied by the slightly menacing promise, “This Christmas, you will believe,” the trailer for Cats was unleashed online.
First we saw humanoid forms scuttling across a dark, neon-lit alleyway. Then the swoosh of a tail. A maudlin song, ‘Memory’, kicked in, enhancing the feverish and surreal mood. And famous people…