Isuzu was the most-enquired-upon truck make on the Bauer Media Group truck and machinery classifieds network in 2019, exclusive new data reveals.
Some 5,400 used trucks – from Atkinsons to Whites – are currently advertised for sale across the network comprising BusNews.com.au, Fullyloaded.com.au, OwnerDriver.com.au, TradeTrucks.com.au, TradeEarthmovers.com.au, TradeFarmMachinery.com, and TradePlantEquipment.com.au – reaching more than 450,000 ‘unique’ in-market buyers in December alone.
Isuzu – which comprises just below 17 per cent of total stock for sale – generated 12.29 per cent of total searches and an outsized 21.6 per cent of total enquiries in the 12 months to December 31, 2019. This is well ahead of Kenworth, which generated almost 36 per cent of searches but just 14.6 per cent of enquiries in the period, off the back of 7.98 per cent…