It’s finally here and, have no doubt, it’s a truck with the potential to eventually carve a respectable presence in a field full of fierce competitors. Sure, ProStar’s passage to prominence won’t be easy, but it’s certainly not beyond the bounds of possibility.
That said, there has never been a more protracted, convoluted entry to the Australian market than International ProStar. It was, for instance, back in February 2015 when it was first announced that ProStar would make its local debut at the Brisbane Truck Show in May that year and, with it, of course, the re-entry of the International brand to the Australian market.
Six months earlier in the US, a senior Navistar executive, speaking to a small group of Australian truck media at the company’s grandiose corporate headquarters…