THIS year, Black Friday will fall on 26 November.
As has been the trend for the last few years, many retailers have already started offering discounts on goods since the beginning of the month.
In 2020, many South Africans took to social media to lament their dissatisfaction with what many termed “Black Friday scams”.
In some instances, prices were inflated, only to be “lowered” for Black Friday, with no real savings benefit to consumers.
Some media outlets have already started price comparison checks for this year’s Black Friday sale, and are finding the same scenario to be playing out once again, with several brands and retailers guilty of this artificial inflation.
However, there remains no doubt that South Africans will still take part in Black Friday shopping.
Sebastien Alexanderson, CEO…