Success at a Grand Tour is a mixed blessing. Yes, it injects confidence into a team while directing the cycling world’s gaze to sponsor-saturated apparel. And yes, victory equals opportunity. But that opportunity comes at a cost, namely insufficient hours in the digital day.
‘There’s a definite need to have tech breaks,’ says Julia Dowd, social media co-ordinator at EF Education-EasyPost. ‘There are so many different platforms, so many different outlets, and they can be all-consuming. But that’s the job – engage the audience and drive awareness.’
Instagram, YouTube, LinkedIn, Twitter, Facebook, TikTok… It’s all fair game for a social media co-ordinator. Increase your reach, grow the fanbase, lure in potential commercial partners to fund a team where the business model means over 90% of income is through sponsorship. It’s…
