OBJECT LESSON: Irwin Corp. Santas
WHAT TO KNOW: In 1922, 21-year-old Irwin Cohn and his wife, Mary, launched their MA-based Irwin Company, beginning with celluloid (a type of hard plastic invented in the 1860s) soap boxes. The company quickly expanded into (and became the country’s largest manufacturer of) blow-molded infant toys and rattles, including Kewpie and other dolls. They soon moved into the popular holiday category with a variety of celluloid Santa figures, rattles, tree ornaments, roly-polys, and candy containers. Beginning in the mid-1940s, Irwin began phasing out their use of celluloid and incorporating newer, less flammable plastics such as polyethylene and cellulose acetate, a fact helpful in determining the age of the pieces. Around that time, the company also changed its name to The Great American Plastics Company, although…