THE (PUMPKIN) SPICE OF LIFE
I can’t recall when pumpkin spice became a phenomenon, but last year it seemed like people downright lost their gourds over pumpkin-flavored anything. In the day and age of social media, I suppose it’s easier for things to become a “thing” (#pumpkinspice), but I also suspect there’s something deeper feeding our collective pumpkin spice obsession. It’s rooted in five simple words: For a Limited Time Only. Don’t you think autumn, as far as seasons go, always feels too short? Summer days are beautifully lazy, winter days are painfully sluggish, but fall days inevitably feel hurried, no doubt underscored by the visual reminder that leaves are literally dropping before our eyes (!).
Perhaps there’s something about this blink-twice-and-you’ll-miss-it urgency that fuels our seemingly insatiable need to…
