When Dori Ross set out to launch a business, she found her inspiration right next door. Two neighboring families in Vermont's Mad River Valley—the Vasseurs and the Hartshorns—had been sugaring for generations, but sold their syrup in lackluster opaque plastic jugs. Ross, a former marketing manager, thought they could do better. So in 2012, she partnered with both families to form Tonewood Maple.
FIRST STEPS Ross hired a Boston firm to design modern packaging, selecting glass bottles to showcase the syrup's various hues. She also enlisted local candy makers to create maple wafers, flakes, and cubes.
BRANCHING OUT The entrepreneur approached area boutiques and started selling at farmers' markets. Then, she attended a trade show in Washington, D.C.—and nabbed 20 new accounts.
BIG BREAK Last year, Stonewall Kitchen and Barneys…