Fern Freud has adopted a disciplined approach to growing her foraging business by regularly stepping back to assess what she has achieved, setting new goals and, if necessary, taking action to further develop her skill set. ‘When you’re working for a large organisation, there is often an appraisal structure in place,’ says Fern. ‘However, when you are self-employed, it’s easy to just keep working without reflecting on your journey.’
CLARIFY YOUR GOALS
Every six months, Fern takes a week off to analyse how her business is evolving. ‘I’m goal orientated and this time makes me focus on what’s working well, what may not be, and how I can improve my business,’ she explains. During these breaks, Fern often reads to expand her business knowledge. ‘Books that have really helped me…
