Innholdsfortegnelse for May - July 2021 i CosBeauty Magazine

Welcome to our 92nd issue of CosBeauty magazine! This edition is packed full of eye-catching features spotlighting the latest products and trends in the ever-changing beauty world. We are living in exciting times, with the industry on a trajectory for a seismic shift in how we consume makeup and skincare. Read our feature article on page 88 to see how augmented reality is already shaking up our buying habits and how technology is changing the future of skincare and how it’s prescribed. And while we’re speculating about the future, on page 80 you’ll find the 2021 makeup forecast, which is full of inspirational new looks and twists on classics direct from the world’s most influential runways. We’ve also been busy testing face serums – on page 68 you’ll find our…

Consumers are redefining beauty on a daily basis, trailblazing away from a one size-fits-all approach to celebrate their individuality and uniqueness. This is particularly apparent in the professional skincare category, where tech-sawy consumers are increasingly seeking out personalised skincare solutions suited to their specific needs. Previously, consumers would have to use multiple off-the-shelf brands and/or separate formulas to address their skin concerns – now they can obtain a bespoke, high potency, one-serum solution. SkinCeuticals, the #1 medical aesthetic skincare brand in the world, is at the forefront of the skyrocketing customised skincare market. Recently launched in Australia, CUSTOM D.O.S.E is an innovative personalised skincare service, that combines high potency, scientifically backed ingredients with professional expertise and state-of-the-art technology, to create a custom, anti-ageing corrective serum – developed, measured and dispensed…

For many women, nothing compares to the joy of motherhood, and changes to their body that take place throughout pregnancy are for the most part celebrated. However, every woman knows their bundle of joy comes at a certain physical price. Fluctuating hormones, weight changes and breast feeding can result in some significant body changes, especially with multiple pregnancies. Post-pregnancy body changes affect every mother differently, but there are certain areas where changes are particularly common, namely the breasts and abdomen. These changes often present as drooping, deflated, “empty” breasts, and sagging skin and excess fat around the abdomen and love handles. These changes can also affect a woman’s confidence and sense of self. Even with healthy eating and regular exercise, usually these areas simply won’t budge – and sometimes the…

(according to Merriam Webster dictionary) ARTIFICIAL INTELLIGENCE: A branch of computer science dealing with the simulation of intelligent behaviour in computers; the ability of a machine to imitate intelligent human behaviour. DEEP LEARNING (MACHINE LEARNING): The process by which a computer is able to improve its own performance (as in analysing image files) by continuously incorporating new data into an existing statistical model. AUGMENTED REALITY: An enhanced version of reality created by the use of technology to overlay digital information on an image of something being viewed through a device (such as a smartphone camera). VIRTUAL REALITY: An artificial environment which is experienced through sensory stimuli (such as sights and sounds) provided by a computer and in which one’s actions partially determine what happens in the environment.…

REESE WITHERSPOON JOINS CLEAN BEAUTY CRUSADE Biossance has named actor and entrepreneur Reece Witherspoon as its new global brand ambassador in a five-year deal. The collab came about organically, stemming from her love of the Biossance Squalane and Vitamin C Rose Oil. ‘I have always been conscious of what’s being put on my skin, but after all the time I’ve spent on-set throughout my career, I’ve learned so much,’ Witherspoon says in a press release. ‘As my knowledge has grown so has my desire to use clean and consciously created products. I not only fell in love with Biossance’s products but also their innovative, female-led team and their mission towards a sustainable future.’ Biossance, a sustainable brand known for its squalene-based skincare products, foresees that Witherspoon will help create educational…

Nina Gajic is no stranger to sensitive and problem-prone skin. She’s devoted much of her life to clinical medical research and formulation science to create a standalone solution for stressed-out and ageing skin. With more than 100 active ingredients and decades of research, testing and analysis, the fruits of her labour have culminated in the head-turning new Skin Virtue skincare. The performance-based range of products is delivering dramatic results for even the most sensitive, allergic and irritated skin. ‘Having sensitive skin has actually been a blessing in disguise – it made Skin Virtue possible,’ says Nina. ‘Decades devoted to clinical medical research has enabled us to gain an understanding of the complexity of skin. In-depth analysis and research has helped us identify the triggers that manifest skin concerns, allowing us…

WHAT MADE YOU DECIDE TO PURSUE A CAREER IN MEDICINE, AND THEN SPECIFICALLY PLASTIC SURGERY? I was always fascinated by medical shows on TV, but never realistically thought of following a medical career path. Like many kids, I wanted to be an astronaut! My mother wasn’t as supportive as she might have been either, telling me I should just get a “regular” job. Hopefully this doesn’t happen to young women as much as it did when I was a teen. It was actually the birth of my daughter that prompted my inner call for action to pursue a career in medicine. I completed most of my training in Perth, which included undergrad medicine at UWA, my internship and early resident years at Sir Charles Gairdner Hospital before entering into advanced…

Look #1 Graphite Eyes Chanel’s A/W look was beguiling, switching out the traditional smokey eye with blurry, hazed-out eyeshadow and dramatic kohl-rimmed eyes. Dior’s smouldering eye was created with matte black shadow laced around the outer edges but a bare centre lid. Max Mara also had smudging smoky tones, with the use of olive for a muted and unexpected twist. Sharp winged eyeliner for a bold cat eye look was the MO for Alessandra Rich. HOW TO: The updated smoky eye uses a matte graphite base colour over the lid and in the crease. To add drama use black pencil eyeliner along the lash line and water line. Look #2 Retro Futuristic Sci-fi influences were big in the A/W Milan collections. Versace took centre stage using vivid blues and pinks…

We hate to sound all preachy, but when it comes to minimising the risk of skin cancer and premature skin ageing, we can’t shout it loudly enough: daily sunscreen is a non-negotiable. No matter the season or the weather, ultraviolet, which is an invisible radiation, is present all year round. Sunscreen is hands-down the most important skincare product you could ever own. To maintain the health and beauty of your skin, apply sunscreen every single day. Wearing sunscreen daily will defend your skin from damaging UVB and UVA rays and will help prevent sun spots, wrinkles and other signs of sun damage. It’s important to keep skin protected all year round. Even throughout the winter months, a broad-spectrum SPF helps to protect against incidental sun exposure from day-to-day activities. When…

FAT REDUCTION Non-surgical body shaping devices use some form of energy – either radiofrequency, ultrasound, laser or very cold temperatures (cryolipolysis) – to bypass the skin and target the underlying excess fat. These targeted fat cells are destroyed and then excreted naturally by the body over several weeks. The skin and surrounding tissues are left unharmed. Non-surgical body contouring treatments are performed in an in-office setting. There is normally no downtime, minimal discomfort, and complications are rare. In conjunction with a healthy diet and exercise, results should be long lasting because, just as with liposuction, when fat cells are permanently destroyed they will not return. Temporary side effects may include swelling, redness or bruising around the treated area, which normally disappear after a week or so. A series of treatments…

AGED / ENVIRONMENTALLY DAMAGED SKIN Serums containing retinol (Vitamin A), L-ascorbic acid (Vitamin C) and collagen-stimulating peptides are great for anti-ageing and help improve fine lines and lax skin. Dull and combination skin types can also benefit from these actives. If skincare has a star, Vitamin A is most certainly it. Synthetic Vitamin A-like compounds, such as retinol, have been shown to reduce many visible signs of skin ageing, especially fine lines and wrinkles. Medical research has also documented that the use of retinol on the skin can create new collagen deposition, and greater proliferation of new blood vessels and capillary formation. Dramatic improvements have also been observed with regard to skin smoothness, evening of skin tone and overall rejuvenation. Vitamin C, in addition to reducing the amount of free…

Siri and Alexa have already made artificial intelligence part of our daily lives, but AI is also transforming the way we consume beauty and skincare. Just about every day we hear a beauty brand announce its foray into the world of augmented reality (AR). Virtual makeup, one of the first triumphs of AR technology, is revolutionising the customer journey, harnessing digital innovation to personalise the shopping experience and make experimenting with makeup more convenient (and hygienic) than ever before. AR-enabled virtual makeup apps blend users’ real-time videos with digital overlays so they can instantly see how a product looks on them from all angles in real time. It essentially allows us to try on as many products as we want without even having to step into a store. Augmented reality…