Sign up to our newsletter at www.classicsworld.co.uk
The decline of Jaguar, one of Britain’s best-loved historic marques, has a new twist thanks to plunging sales in 2022, which have seen it falling behind Alfa Romeo – a company that’s famously had its own recent struggles – in terms of European success. Showing confidence in the marque, however, JLR is pushing ahead with Jaguar’s all-electric plans, set to start coming on stream from 2025.
Jaguar’s current sales appear to be in freefall, with Italy’s troubled Alfa Romeo brand overtaking it in Europe. To the end of July, Alfa’s 2022 European new-car sales totalled 16,145, up two per cent year on year. This compares with 15,449 Jaguar sales, a figure that represents a massive fall of 41 per cent for the British…