You’ve probably read about it. On March 29, a statement appeared on VW’s US website announcing a brand name change to ‘Voltswagen’ to prove just how committed it was with the swing towards battery power and zero emissions. The world’s press jumped on it, of course, taking it as fact before, we presume, a very red-faced PR executive hastily pressed the delete button. The official line is that, despite going out in March, it was an April fool’s prank that went dreadfully wrong. Or did it?
Fundamentally, what’s driven the phenomenal success of Volkswagen – other than the obvious factors of the cars being well-built, reliable, competitively-priced and charismatic – was the clever, often controversial way they were marketed. After all, as you can imagine, post-war the company must have…
