Pick-ups were designed for a multitude of roles, to help whoever owns them move things around, say for example on a farm, or to deliver goods and services around a town. But, over time, the utilitarian pick-up truck began to symbolise what America was really all about - especially rural and small-town America. However, don’t forget, there are plenty of pickups in big cities too. A pick-up has become a necessary purchase for millions of people across the US, as they chase their vision of the American dream.
So, despite humble, commercial, and unsexy roots, pick-ups have their fans all over the world. Some folks adore them beaten-up and with rusty patina, others, like Steve Varden, will invest hundreds of thousands of pounds to turn out a resto-mod vision like…