THE MODERN, EMPOWERED Indian woman is not whispering her needs anymore. She is owning her voice, and her health. Fuelled by increasing awareness, greater access to information, and a growing demand for autonomy over her well-being, she is transforming the healthcare landscape. In response, the Indian pharmaceutical sector is stepping up.
From addressing the everyday realities of menstrual pain and the crucial stages of prenatal care to tackling hormonal balance and supporting fitness nutrition, drugmakers are reimagining their consumer health portfolios with a clear focus on convenience, personalisation and preventive care, meeting women where they are, with solutions that can seamlessly integrate into their lives.
PHARMA’S RX: WOMEN FIRST
Recognising the potential, major pharmaceutical players like Dr. Reddy’s Laboratories, Bayer, and Mankind Pharma are expanding their portfolios to cater to the…