AS YOU ENTER a Maruti Suzuki India Ltd (MSIL) dealership in West Delhi, you can’t help but notice pamphlets of the recently-launched Dream Series edition. The showroom also features special monsoon discounts of up to ₹1 lakh on select models. A similar scenario is found at Tata Motors and Mahindra & Mahindra showrooms, where discounts of up to ₹1.4 lakh are offered on some models like Tata Safari, Tata Harrier, and XUV700 amid increasing competition. Meanwhile, Honda is offering discounts of up to ₹96,000 on models such as Amaze, City, and Elevate. IPO-bound Hyundai Motor India is also offering discounts of up to ₹2 lakh.
Auto discounts typically surface during the festival season, which usually kicks off in September. While advantageous for customers, this early occurrence points to increased inventory…