Businesses, of any nature and stature, are like humans - they must be rethought, reworked, and repowered to stay relevant, to progress, and to achieve long term success. When brands shed their old skin, reorganise themselves, they ensure that they keep pace with the ever-changing scenarios and in the midst of it, they fuel innovation that will help the mankind in whatever manner that they are empowered to.
Taking a cue from it, Dynabook, a renowned name in the realm of laptops and computing, has emerged from the cocoon of its former Toshiba identity. However, it’s not just a brand repositioning that the company has engaged in, the newly unveiling identity promises a comprehensive shift in its vision and purpose.
Time tested, deep-rooted
Dynabook, a Sharp Corporation brand, specialises in…