Rich Indians are on a spending spree. What began last year as revenge spending—as the pandemic gradually came under control and lockdowns were lifted—has now turned into a strong trend with Indians splurging on sprawling residences, lavish holidays, jewellery, watches, fine dining and more. So much so, that Euromonitor International estimates the luxury goods market—which includes personal luxury, fine wines/champagne and spirits, luxury cars and experiential luxury—to bounce back, after the setback caused by the pandemic, to over ₹50,000 crore by 2024 from around ₹46,000 crore in 2022.
The reasons for this are not far to seek. Stock markets have been on the rise, and a new pack of young business owners has emerged, with the valuations of their enterprises soaring. Wealthy GenZ buyers are now making a beeline for…