Once upon a time, in the not-so-distant past, there were two OTT players in India—Netflix and Amazon Prime Video. For a subscription fee, they let you watch a lot of movies and TV shows from around the globe.
Soon, half a dozen more joined them and brought more content to your smartphones and TVs. This time, a couple of local languages were added to the mix. Now, five years after Netflix entered India and Reliance Jio introduced cheap data plans, India is home to 40-odd significant OTT players. A dozen or more among them are entirely homegrown regional players, which let you stream content exclusively in Tamil, Telugu, Malayalam, Kannada, Marathi, Bengali, Punjabi, Gujarati, Bhojpuri, Odia and more across a dizzying array of formats—movies, TV shows, web series, reality shows,…