Ever since the pandemic hit India, those following the financial markets have often been baffled by the huge disconnect between what is going on in the equity markets, and the devastation caused by Covid-19. The one segment of the economy which has seemingly taken the pandemic in its stride has been the stock markets. After an initial setback in March 2020, when the benchmark S&P BSE Sensex hit its calendar year low of 25,639, the market has been on a roll, hitting its all-time high of 53,291 points in mid-July this year. This runaway rise has led to another phenomenon — the advent of thousands of new investors into the equity markets, hungry for information and advice on how and where to invest. Consider the figures: broking firms saw a…