For serial entrepreneur Bhavin Turakhia, the vision while setting up Zeta was very clear. “We started with the notional objective of being a globally disruptive and dominant player in three buckets, with focus on banking, payments and commerce. Our goal is to provide the most-outstanding experience from a banking and payments standpoint and create unique experiences for commerce — buying/selling goods for customers, merchants, companies, employees and banks,” says Turakhia.
Co- founders Turakhia and Ramakrishna Gaddipati started their Fintech journey with ‘Zeta Tax Benefits’ in 2016, a Cloud-based enterprise benefits suite, which digitises meal vouchers, fuel and communications cards, medical reimbursements, gadget cards, gift cards and LTA cards. There was also Zeta Express for cashless transactions at corporate cafeterias, for which the company initially roped in Sodexo, RBL Bank, IDFC…
