Indians love anything that’s free. The number of cashbacks, extended promotional offers and discounting by start-ups bear testimony to this. Online gaming, too, is no exception — most games are free-to-play mobile applications, part of subscriptions (bundled offering by telecom operators to existing subscribers), gaming events and streaming e-sports. Subscription revenues, therefore, are way lower as a percentage of advertising revenues in India.
Revenue Models
Globally, online gaming is a $150-billion industry with nearly two billion users across all forms. The gamers use mobile devices, personal computers or gaming consoles — Xbox, PlayStation and others. Games on these platforms are either real money games (RMG), e-sports (tournament games) or casual games played on different mobile devices.
“IN THE LAST FOUR YEARS, INDIA HAS BUILT CAPABILITIES AROUND GAMING TECHNOLOGIES IN MOST…
