Pasta, hummus, shawarma, sausages, khao suey, sushi and more – Indians love to experiment with international cuisine. Of course, fresh home-cooked meals remain a staple. But millennials and Gen Z are not averse to trying new dishes. Then there are pok choy, galangal, kale, chia seeds, almond milk and wasabi – ingredients from across the globe are now available at the local supermarkets. While convenience is essential for the millennials, a fresh, organic and healthy meal or snack best complements and seamlessly aligns with their lifestyle choices. National brands do enjoy a strong fan base, but the evolved consumer also seeks quality, integrity, variety, authenticity and value for money when walking down the store aisle, thus creating a viable and thriving market for private labels in the Indian food and…
