WAREHOUSES lack the sex appeal of the slick, consumer-facing showrooms, though, they are probably as important, if not even more, for any consumer products company that wants to win in the marketplace. Strategically placed warehouses allow the company to deliver the product quickly and service the customer better. They are the not-so-visible parts of a company’s supply chain, but they form the crucial link between the factory and the customer.
There is a veritable revolution taking place in Indian warehouses now for multiple reasons. First, GST has completely changed the rules of the game for all companies when it comes to choosing the spots where they will set up their warehouses. Earlier, different taxes in different states played a huge role in deciding the placement of warehouses. Today, after GST…