Online Grocery: Will It Attract Crowds for Long?
This refers to your cover story on grocery wars (The Perishable Business, January 31). It is a very interesting read. No doubt, there is a lot of hype around online grocery shopping in India. But will it attract huge crowds for a long time? Will it face the same fate as dotcoms some years ago? For me, the hype won’t last long, because, in the long run, certainly there is no fun of shopping from home. In a broader sense, I will say online grocery shopping is boring, it creates complexity in your lifestyle, it’s quite expensive and also not competitive. In fact, if I have access to good consumer markets, what’s the need for going online shopping? Let’s wait and watch.…