HORACIO RODRIGUEZ
CEO, WK RECORDS
Kolm, one of Latin music’s most prominent managers — with a client list that includes Maluma, Carlos Vives, Wisin, CNCO, Prince Royce and Emilia — has ambitiously expanded beyond his entertainment and management company. WK Records, launched in July 2020, with Rodriguez at the helm, is a “content company where we develop new careers,” says Kolm, delineating the difference between it and the established WK Entertainment roster.
The label has signed nearly 30 up-and-coming acts and has already placed two No. 1s on Billboard’s Latin Airplay chart: “Mi Niña” by Wisin and Myke Towers and “Fiel” by Wisin and Jhay Cortez. WK Records, which includes the regional Mexican music imprint WKMX, also provides services to Wisin’s label, La Base Records, and to Royalty Records,…